The measurement of tourist destination image: applying a sketch map technique

Son, Aram (2005) The measurement of tourist destination image: applying a sketch map technique. International Journal of Tourism Research, 7 (4-5). pp. 279-294.

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This study was conducted in order to identify the images of two Australian cities, Sydney and Melbourne, held by international students on English language programmes. It used a sketch-map methodology supplemented by a range of question types and styles. The results were analysed based on 115 completed questionnaires distributed to international students at Holmes College, an English language teaching institution with campuses in both Melbourne and Sydney. The results of the sketch maps of the two cities indicated that Sydney is perceived as a spatially dominated city, whereas Melbourne is seen as a path orientated city. The study confirmed that a sketch map technique could be used as an alternative or supplementary method to measure tourists' spatial orientation in a tourist destination.

Item ID: 14029
Item Type: Article (Research - C1)
ISSN: 1522-1970
Keywords: Australian city; destination image; mental mapping; sketch map technique
Date Deposited: 25 Nov 2010 01:51
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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