Understanding wildlife tourism market segments: an Australian marine study

Moscardo, Gianna (2000) Understanding wildlife tourism market segments: an Australian marine study. Human Dimensions of Wildlife, 5 (2). pp. 36-53.

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It is very common to find discussions of wildlife tourism that begin with a statement about major growth in tourist demand for wildlife interaction opportunities. Typically these statements are supported by evidence based on participation in specific activities, typically whale or bird watching. Two of the limitations of such approaches is that they imply that all those who participate in a wildlife based tourist activity are primarily motivated by the wildlife and that they are a relatively homogeneous group. This paper will argue that participation and interest are not necessarily directly related and that wildlife tourism participants are not likely to be homogeneous groups. The argument will be supported by the results of a survey conducted with more than 2000 international and domestic visitors at a major coastal and marine tourism destination in Australia. The results suggested that at least two major groups of wildlife tourists can be defined and described. The paper will conclude with a discussion of the management implications of understanding the nature of wildlife tourism markets.

Item ID: 12874
Item Type: Article (Research - C1)
ISSN: 1533-158X
Keywords: tourism; wildlife
Additional Information:

Special Issue: Human Dimensions of Wildlife provides a selection of the papers presented at the 1999 International Symposium on Society and Resource Management, held July 7–10, at the University of Queensland in Brisbane, Australia.

Date Deposited: 30 Jul 2012 06:20
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 100%
SEO Codes: 96 ENVIRONMENT > 9699 Other Environment > 969999 Environment not elsewhere classified @ 100%
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