Blogs in tourism: changing approaches to information exchange

Schmallegger, Doris, and Carson, Dean (2008) Blogs in tourism: changing approaches to information exchange. Journal of Vacation Marketing, 14 (2). pp. 99-110.

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The continuing rise of the internet as a communications tool for travel and tourism presents challenges for destination marketing organizations and tourism enterprises. Previous research has suggested that the internet contributes to five key functions — promotion, product distribution, communication, management and research. This paper examines how Web 2.0 applications, and specifically the increasing number of travel blogs, might influence these functions. The research reviewed the published literature and real-life examples of destination marketing organizations and tourism enterprises using blogs as part of their business strategy. Some interesting examples were found for each of the functions, which may point the way to more effective use of user generated content by the tourism industry, while also revealing challenges to achieving this.

Item ID: 25375
Item Type: Article (Research - C1)
ISSN: 1479-1870
Keywords: Destination marketing; tourism management; travel blogs; web.20
Date Deposited: 14 Jun 2013 02:53
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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