Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages

Moscardo, Gianna, Murphy, Laurie, Hughes, Karen, and Benckendorff, Pierre (2012) Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages. In: Proceedings of 19th International Conference on Recent Advances in Retailing and Services Science, 1- 8. From: 19th International Conference on Recent Advances in Retailing and Services Science, 9-12 July 2012, Vienna, Austria.

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Abstract

Tourist shopping villages (TSVs) are small towns that base their visitor appeal on heritage and retailing (Getz, 2000). They are spaces which bring together tourist experiences, retail settings and regional community development. As researchers have begun to focus attention on this phenomenon some of the following issues have been identified; negative environmental and social impacts, authenticity and commodification, and a failure to provide expected benefits to regional communities (Murphy, Benckendorff, Moscardo & Pearce, 2011). Further research is needed to understand the different evolutionary pathways which lead to particular outcomes, either positive or negative, for both visitors and the local communities in which they are situated. This paper reports on a detailed case study analysis of three TSVs; Hahndorf in Australia, St. Jacob's in Canada and Cheddar in England. These three villages are well established tourist destinations with a long evolutionary history. The paper will argue that these three villages are currently at important points in their development where decisions made could lead them down divergent pathways. The aim of the case study analysis is to identify the key factors connected to different pathways. A better understanding of that process could inform decisions made about alternative futures. A better understanding of alternative future pathways will allow village communities to make decisions that are more likely to contribute to their wellbeing.

Item ID: 22523
Item Type: Conference Item (Non-Refereed Research Paper)
Keywords: tourist shopping, retail, regional development
ISBN: 978-90-6814-186-3
Date Deposited: 20 Jan 2013 22:59
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 50%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 40%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 60%
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