Third-age tourism

Moscardo, Gianna (2006) Third-age tourism. In: Buhalis, Dimitrios, and Costa, Carlos, (eds.) Tourism Business Frontiers: consumers, products and industry. Elsevier, Oxford, UK, pp. 30-39.

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[Extract] One of the most common demographic trends identified across the globe is the ageing population of most nations. Substantial academic, government and media interest has been focused on this phenomenon, with many predictions made about the likely impact of this demographic trend on a number of sectors, including tourism. This chapter will analyse the phenomenon of third-age or senior tourism, and explore a number of different aspects of this growing tourism market. The analysis will highlight the importance of applied tourism research, providing insights into and evidence about the changing nature of tourism markets to support improved practice in the tourism sector as a whole.

These themes will be explored in more detail with tourism industry practice examples from around the world, and with empirical data from an ongoing programme regarding the patterns and characteristics of tourism to Australia's Great Barrier Reef (GBR). There is currently only limited research evidence about various features of senior travel, and the GBR data allow for a more complete picture to be drawn. According to Pearce (1999: 36), 'it is a part of the spirit and mission of tourism research to use academic and analytical observation and skills to assist emerging business developments while at the same time enhancing our understanding of tourism phenomena'. This chapter therefore has the dualobjectives of reviewing the latest available information on senior travel, and testing some of the predictions made about this travel segment with the GBR tourist data to further our understanding of this phenomenon.

Item ID: 3605
Item Type: Book Chapter (Research - B1)
ISBN: 978-0-7506-6377-9
Keywords: ageing population; tourism
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Date Deposited: 11 Nov 2009 01:33
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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