Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350604 Marketing communications"

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Group by: Creators | Item Type
Number of items at this level: 23.

Article

Hasan, Syezlin, Smart, James C. R., Hay, Rachel, and Rundle-Thiele, Sharyn (2021) Changing fertilizer management practices in sugarcane production: cane grower survey insights. Land, 10 (2). 98.

Wang, Pengji, and McCarthy, Breda (2021) What do people "like" on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore. Australasian Marketing Journal, 29 (2).

Shabbir, Haseeb, Hyman, Michael R., Dean, Dianne, and Dahl, Stephan (2020) 'Freedom through marketing' is not doublespeak. Journal of Business Ethics, 164. pp. 227-241.

Hay, Rachel, Eagle, Lynne, and Saleem, Muhammad Abid (2019) Social marketing’s role in improving water quality on the Great Barrier Reef. Asia Pacific Journal of Marketing and Logistics, 31 (5). pp. 1308-1343.

Low, David, and Eagle, Lynne (2019) What’s wrong with science? Has science become a (contested) belief system? Social Business, 9 (2). pp. 105-126.

Eagle, Lynne, Hay, Rachel, and Low, David R. (2018) Competing and conflicting messages via online news media: potential impacts of claims that the Great Barrier Reef is dying. Ocean & Coastal Management, 158. pp. 154-163.

Eagle, Lynne, and Dahl, Stephan (2018) Product placement in old and new media: examining the evidence for concern. Journal of Business Ethics, 147 (3). pp. 605-618.

Dahl, Stephan, Eagle, Lynne, and Souza, Victor Gomes Lauriano (2017) "Olá! Estás a ouvir-me?" An exploration of health information seeking and likely comprehension of Internet-based health information in Portuguese and English // "Olá! Estás a ouvir-me?" Estudo exploratório da informação de saúde e da sua compreensão, com base em fontes da Internet em português e inglês. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-speaking Countries), 16 (3). pp. 44-58.

Carter, Stacy M., Mayes, Christopher, Eagle, Lynne, and Dahl, Stephan (2017) A code of ethics for social marketing? Bridging procedural ethics and ethics-in-practice. Journal of Nonprofit & Public Sector Marketing, 29 (1). pp. 20-38.

McCarthy, Breda (2016) The Air Force is ready to respond. Anytime. Anywhere. SAGE Business Cases.

Eagle, L.C., and Dahl, S. (2016) Empowering or misleading? Online health information provision challenges. Marketing Intelligence and Planning, 34 (7). pp. 1000-1020.

Eagle, Lynne, Hamann, Mark, and Low, David R. (2016) The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution. Marine Pollution Bulletin, 107 (1). pp. 324-332.

Book Chapter

Chawla, Shailey, Sabharwal, Jagdeep Kaur, McCarthy, Breda, and Erhardt, Rene (2021) Technology acceptance, social marketing and the design of a mobile health app to support active aging amongst senior citizens in the Asia Pacific region. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Springer Nature Singapore, Singapore, pp. 239-261.

Eagle, Lynne, and Hay, Rachel (2020) Appearances matter: the impact of unattainable idealizations of an Individual's physical self. In: Eagle, Lynne, Dahl, Stephan, De Pelsmacker, Patrick, and Taylor, Charles R., (eds.) The SAGE Handbook of Marketing Ethics. SAGE, London, UK, pp. 169-183.

Eagle, Lynne, Dahl, Stephan, and Lowe, David (2019) Ethical dimensions of social marketing and social change. In: Kennedy, Ann-Marie, (ed.) Macro-Social Marketing: systems thinking for wicked problems. Routledge, London, UK, pp. 193-214.

Eagle, Lynne, Dahl, Stephan, and Low, David (2017) Ethical Issues in social marketing. In: French, Jeff, (ed.) Social Marketing and Public Health Theory and Practice. Oxford University Press, Oxford, UK, pp. 187-201.

Conference Item

MacArthur, Andrew, McCarthy, Breda, and Eagle, Lynne (2019) Consumers' perceptions of social media advertising. In: Proceedings of the Australian & New Zealand Marketing Academy Conference. pp. 612-616. From: ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change, 2-4 December 2019, Wellington, New Zealand.

Wang, Pengji, McCarthy, Breda, Chal, Homone Thar, Myint OO, Aye, Ruta, Moe Nyi, and Marn, Thae Hay (2019) Content marketing: Australian and Singaporean bank brands. In: Proceedings of the Australian & New Zealand Marketing Academy Conference. pp. 598-603. From: ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change, 2-4 December 2019, Wellington, New Zealand.

Mahony, Tracey, Myers, Trina, Low, David, and Eagle, Lynne (2018) If we post it they will come: a small business perspective of social media marketing. In: Proceedings of the Australasian Computer Science Week Multiconference. 21. From: ACSW'18: Australasian Computer Science Week Multiconference, 29 January - 2 February 2018, Brisbane, QLD, Australia.

Eagle, Lynne, McCarthy, Breda, and Low, David (2018) Winds of change: a study of the acceptability of renewable energy in regional Australia. In: Proceedings of the the International Social Marketing Conferences. pp. 47-52. From: International Social Marketing Conference: broadening cultural horizons in social marketing, 15-17 July 2018, Singapore.

Hay, Rachel, Eagle, Lynne, and Low, David (2017) Farmer segmentation: transfer of knowledge in extension. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 799-803. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.

Low, David R., and Eagle, Lynne (2017) Marketing the contested belief system of science. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 455-458. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.

Thesis

Mahony, Tracey (2020) Exploring regional small business engagement with Facebook technology. PhD thesis, James Cook University.

This list was generated on Sun Sep 26 22:52:25 2021 AEST.