Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified"

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Number of items at this level: 15.


Ahn, Jin Sun, Assaf, A. George, Josiassen, Alexander, Baker, Melissa A., Lee, Seoki, Kock, Florian, and Tsionas, Mike G. (2020) Narcissistic CEOs and corporate social responsibility: Does the role of an outside board of directors matter? International Journal of Hospitality Management, 85. 102350.

Assaf, A. George, Josiassen, Alexander, Ahn, Jin Sun, and Mattila, Anna S. (2017) Advertising spending, firm performance, and the moderating impact of CSR. Tourism Economics, 23 (7). pp. 1484-1495.

Assaf, A. George, and Josiassen, Alexander (2016) Frontier Analysis: A State-of-the-Art Review and Meta-Analysis. Journal of Travel Research, 55 (5). pp. 612-627.


Chu, Michelle, Eden, Shinzien, Kumala, Tania Tanjung, Saputra, Andre Laurentio, Budisantoso, Tjong, and Bhati, Abhishek (2017) Exploring Factors Behind Brand Switching Amongst Youngsters in Singapore: the case of smartphones. In: Nguyen, Bang, Melewar, T.C., and Schultz, Don E., (eds.) Asia Branding: connecting brands, consumers and companies. Palgrave Macmillan, London, UK, pp. 66-79.


Eagle, Lynne, McCarthy, Breda, Hay, Rachel, Osmond, Amy, and Low, David (2019) Stakeholder perceptions of the importance and effects of sustainability education. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer Nature, Cham, Switzerland, pp. 65-86.


Hay, Rachel, and Eagle, Lynne (2020) Impact of integrated sustainability content into undergraduate business education. International Journal of Sustainability in Higher Education, 21 (1). pp. 131-143.

Hay, Rachel, Eagle, Lynne, Saleem, Muhammad Abid, Vandommele, Lisa, and Li, Siqiwen (2019) Student perceptions and trust of sustainability information. International Journal of Sustainability in Higher Education, 20 (4). pp. 726-746.


Kuah, Adrian T.H., and Wang, Pengji (2017) Fast-expanding "online" markets in South Korea and China: are they worth pursuing? Thunderbird International Business Review, 59 (1). pp. 63-77.


McCarthy, Breda, Hayshida-Boyles, Alana L., and Connell, Adam (2019) A circular economy model for reducing food waste in the University sector: meeting the United Nation’s Sustainable Development Goals. In: Proceedings of the Australian & New Zealand Academy of Management Conference. 62. pp. 1089-1107. From: 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems, 3-6 December 2019, Cairns, QLD, Australia.

McCarthy, Breda (2016) Creating a climate for local and organic foods: the importance of learning, social networks and government support. In: Stanton, John L., and Lang, Mark F., (eds.) The Meaning of Local Foods: a food marketing management perspective. Institute of Food Products Marketing , New Jersey, NY, USA, pp. 31-47.

McCarthy, Breda, Liu, Hong-Bo, and Chen, Tingzhen (2016) Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers. British Food Journal, 118 (6). pp. 1334-1349.


Nyundo, Lucy, Eagle, Lynne, and Whittaker, Maxine (2021) Relevance of social marketing in the Global South's Family Planning Programmes: a case of Zambia. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Springer, Singapore, pp. 181-210.


Radomskaya, Valeriya (2019) Growing competition for screen tourists activates new destination marketing tactics. In: Lundberg, Christine, and Ziakas, Vassilios, (eds.) The Routledge Handbook of Popular Culture and Tourism. Taylor & Francis, London, UK, pp. 414-426.

Russo, Kerry, Low, David R., and Eagle, Lynne (2017) The death of the Digital Native. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 553-556. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.


Sukresna, I. Made, Hamilton, John R., and Tee, Singwhat (2016) Channel relationships from the perspectives of manufacturers and their connecting distributors in Indonesia. Asia Pacific Journal of Marketing and Logistics, 28 (3). pp. 525-546.

This list was generated on Sun May 19 22:44:55 2024 AEST.