Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0 [feed] RSS 2.0
Group by: Creators | Item Type
Jump to: C | E | H | K | M | N | R | S
Number of items at this level: 12.

C

Chu, Michelle, Eden, Shinzien, Kumala, Tania Tanjung, Saputra, Andre Laurentio, Budisantoso, Tjong, and Bhati, Abhishek (2017) Exploring Factors Behind Brand Switching Amongst Youngsters in Singapore: the case of smartphones. In: Nguyen, Bang, Melewar, T.C., and Schultz, Don E., (eds.) Asia Branding: connecting brands, consumers and companies. Palgrave Macmillan, London, UK, pp. 66-79.

E

Eagle, Lynne, McCarthy, Breda, Hay, Rachel, Osmond, Amy, and Low, David (2019) Stakeholder perceptions of the importance and effects of sustainability education. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer Nature, Cham, Switzerland, pp. 65-86.

H

Hay, Rachel, and Eagle, Lynne (2020) Impact of integrated sustainability content into undergraduate business education. International Journal of Sustainability in Higher Education, 21 (1). pp. 131-143.

Hay, Rachel, Eagle, Lynne, Saleem, Muhammad Abid, Vandommele, Lisa, and Li, Siqiwen (2019) Student perceptions and trust of sustainability information. International Journal of Sustainability in Higher Education, 20 (4). pp. 726-746.

K

Kuah, Adrian T.H., and Wang, Pengji (2017) Fast-expanding "online" markets in South Korea and China: are they worth pursuing? Thunderbird International Business Review, 59 (1). pp. 63-77.

M

McCarthy, Breda, Hayshida-Boyles, Alana L., and Connell, Adam (2019) A circular economy model for reducing food waste in the University sector: meeting the United Nation’s Sustainable Development Goals. In: Proceedings of the Australian & New Zealand Academy of Management Conference. 62. pp. 1089-1107. From: 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems, 3-6 December 2019, Cairns, QLD, Australia.

McCarthy, Breda (2016) Creating a climate for local and organic foods: the importance of learning, social networks and government support. In: Stanton, John L., and Lang, Mark F., (eds.) The Meaning of Local Foods: a food marketing management perspective. Institute of Food Products Marketing , New Jersey, NY, USA, pp. 31-47.

McCarthy, Breda, Liu, Hong-Bo, and Chen, Tingzhen (2016) Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers. British Food Journal, 118 (6). pp. 1334-1349.

N

Nyundo, Lucy, Eagle, Lynne, and Whittaker, Maxine (2021) Relevance of social marketing in the Global South's Family Planning Programmes: a case of Zambia. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing: comparing case studies from Asia-Pacific. Springer, Singapore, pp. 181-210.

R

Radomskaya, Valeriya (2019) Growing competition for screen tourists activates new destination marketing tactics. In: Lundberg, Christine, and Ziakas, Vassilios, (eds.) The Routledge Handbook of Popular Culture and Tourism. Taylor & Francis, London, UK, pp. 414-426.

Russo, Kerry, Low, David R., and Eagle, Lynne (2017) The death of the Digital Native. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 553-556. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.

S

Sukresna, I. Made, Hamilton, John R., and Tee, Singwhat (2016) Channel relationships from the perspectives of manufacturers and their connecting distributors in Indonesia. Asia Pacific Journal of Marketing and Logistics, 28 (3). pp. 525-546.

This list was generated on Tue Jun 22 22:49:38 2021 AEST.