Growing competition for screen tourists activates new destination marketing tactics

Radomskaya, Valeriya (2019) Growing competition for screen tourists activates new destination marketing tactics. In: Lundberg, Christine, and Ziakas, Vassilios, (eds.) The Routledge Handbook of Popular Culture and Tourism. Taylor & Francis, London, UK, pp. 414-426.

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Abstract

The study presented here is part of a research program on the popular culture phenomenon. It explores a variety of new marketing tools used by DMOs to attract screen tourists, with special attention paid to marketing tools that come with advanced media technologies. The focus is on the actions of the public organizations responsible for tourism development at the destination: what new strategies do they adopt and how do they balance the place identity with the destination image constructed by the popular media.

Item ID: 52955
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-138-67835-4
Date Deposited: 04 Jun 2019 23:51
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 34%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 33%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150602 Tourism Forecasting @ 33%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 50%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 50%
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