Parthasarathy, Karthikeyan, Kannaiah, Desti, Ramasamy, Renuka Devi, and Vetrivel, T. (2021) Empirical study on buying behaviour of selected durable goods with reference to the female consumers. International Journal of Business Innovation and Research, 24 (4). pp. 494-513.

Sravanath, K. Reddy Sai, Sundarum, N., and Desti, Kannaiah (2019) PEST analysis of present Indian telecom sector. International Journal of Innovative Technology and Exploring Engineering, 9 (2). pp. 4938-4942.

Kathiravan, Chinnadurai, Selvam, Murugesan, Desti, Kannaiah, Lingaraja, Kasilingam, and Thanikachalam, Vadivel (2019) On the relationship between weather and Agricultural Commodity Index in India: a study with reference to Dhaanya of NCDEX. Quality and Quantity, 53 (2). pp. 667-683.

Sigo, Marxia Oli, Selvam, Murugesan, Maniam, Balasundram, Desti, Kannaiah, Kathiravan, Chinnadurai, and Vadivel, Thanikachalam (2018) Big data analytics-application of artificial neural network in forecasting stock price trends in India. Academy of Accounting and Financial Studies Journal, 23 (3).

Kannaiah, Desti, and Jayakumar, A. (2018) Impact of corporate social responsibility (CSR) practices on consumer behavior (with reference to FMCGs in Tamil Nadu). International Journal of Business and Management Studies, 13 (3). pp. 1-14.

Desti, Kannaiah (2018) Global Innovative Research Dimensions: Proceedings of the 7th International Multidisciplinary Conference. Global Innovative Research Dimensions, 2 . Bookrix, Munich, Germany.

Ahmed, Rafiuddin, and Desti, Kannaiah (2018) Problem based learning in accounting: where are we now? In: [Presented at the 48th International Business Research Conference]. From: 48th International Business Research Conference, 19-20 November 2018, Sydney, NSW, Australia.

Kathiravan, Chinnadurai, Selvam, Murugesan, Venkateswar, Sankaran, Lingaraja, Kasilingam, Vasani, Sankarkumar Amirdha, and Desti, Kannaiah (2018) An empirical investigation of the interlinkages of stock returns and the weather at the Indian Stock Exchange. Academy of Strategic Management Journal, 17 (1).

Desti, Kannaiah, Masvood, Yaaseen, and Choudary, Y. Lokesh (2017) Growth of Islamic banking in India: discriminant analysis approach. Banks and Bank Systems, 12 (4). pp. 175-188.

Ahmed, Rafiuddin, and Desti, Kannaiah (2017) On trying to understand an activity based costing failure: a Singaporean case study. In: [Presented at the 2017 Critical Perspectives on Accounting Conference]. 283. From: 2017 Critical Perspectives on Accounting Conference, 3-5 July 2017, Québec City, Canada.

Desti, Kannaiah (2017) A study on issues confronted by bank account holders on usage of financial products and services in Vellore District, Tamil Nadu. International Journal of Applied Business and Economic Research, 15 (21). pp. 17-21.

Kannaiah, Desti, and Vinayagamoorthy, A. (2016) Foreign direct investment and retailing in India: opportunities and challenges. International Journal of Economics and Finance, 8 (12). pp. 216-223.

Desti, Kannaiah (2016) Impact of corporate social responsibility practices on consumer behaviour: FMCGs in Tamil Nadu. In: Proceedings of the 38th International Business Research Conference. 505. From: 38th International Business Research Conference, 21-23 November 2016, Sydney, NSW, Australia.

Ahmed, Rafiuddin, and Kannaiah, Desti (2016) The considerations for the implementation of an Activity Based Costing System (ABC). In: Proceedings of the 38th International Business Research Conference. 104. From: 38th International Business Research Conference at Sydney, 21-23 November 2016, Sydney, NSW, Australia.

Desti, Kannaiah, and Hemalatha, J.N. (2016) Is India really competing with China on a macro economic base. International Journal of Economics and Finance, 8 (11). pp. 150-154.

Sundaram, N., Srinam, M., and Kannaiah, Desti (2016) A comprehensive reach of financial inclusion by ICT: an investigation in select districts of Tamil Nadu. International Journal of Applied Engineering Research, 11 (1). 54. pp. 353-358.

Desti, Kannaiah, and Kumar, P. Ashok (2015) Complications faced by women executives in new generation private sector banks in Puducherry State - India. Research Journal of Finance and Accounting, 6 (16). pp. 155-160.

Desti, Kannaiah, and Shanthi, R. (2015) A study on emotional intelligence at work place. European Journal of Business and Management, 7 (24). pp. 147-154.

Shanthi, R., and Desti, Kannaiah (2015) Consumers' perception on online shopping. Journal of Marketing and Consumer Research, 13. pp. 14-21.

Desti, Kannaiah (2015) Activity Based Costing (ABC): is it a tool for company to achieve competitive advantage? International Journal of Economics and Finance, 7 (12). pp. 275-281.

Buvaneswari, P.S., Shanthi, R., Desti, Kannaiah, and Ragavan, N. (2015) Sustainable Management Practices: Trends, Issues and Challenges. Glow Plus, India.

Senthilkumar, K., Maruthamuthu, K., and Desti, Kannaiah (2014) Advanced Cost Accounting. Vikas Publishing House, New Delhi, India.

Kumar, K. Senthil, and Desti, Kannaiah (2014) A study on sensitivity analysis of scenarios. International Journal of Business and Administration Research Review, 2 (4). 18. pp. 153-159.

Desti, Kannaiah, and Sasikumar, G. (2014) A study on internationalizing the curriculum & assessment with special reference to accounting programme. Asia Pacific Journal of Research, 1 (XI). pp. 161-168.

Desti, Kannaiah (2013) Accounting treatment for brands. International Journal of Business and Management Studies, 2 (3). pp. 51-59.

Desti, Kannaiah (2012) Risk management of business in dynamic environment. International Journal of Business and Management Studies, 1 (3). pp. 483-491.

Desti, Kannaiah, and Kumar, N.S. (2009) An urgent need for ethics education for accountants. Issues in Social and Environmental Accounting, 3 (1). pp. 88-94.