PEST analysis of present Indian telecom sector

Sravanath, K. Reddy Sai, Sundarum, N., and Desti, Kannaiah (2019) PEST analysis of present Indian telecom sector. International Journal of Innovative Technology and Exploring Engineering, 9 (2). pp. 4938-4942.

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Abstract

The telecom sector has gained massive growth in India. It has 1.8 million subscribers and it is the world’s second largest telecom sector. Currently telecom sector has drastically changed their structure and technology. The 4G spectrum has changed the customer’s perception and motivation. The objective of the study is to explore the future opportunities of Indian telecom sector. For this purpose, PEST analysis was used. There was a lack of studies that focused on the Political, Economic, Social and Technological areas of the telecom sector. The study found that there are opportunities in rural telecom sector but they are not utilized in the proper manner. Keywords: Telecom sector in India, Political analysis, Economic analysis, Social analysis and Technology analysis

Item ID: 61463
Item Type: Article (Scholarly Work)
ISSN: 2278-3075
Date Deposited: 13 Feb 2020 04:57
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1504 Commercial Services > 150499 Commercial Services not elsewhere classified @ 50%
14 ECONOMICS > 1499 Other Economics > 149999 Economics not elsewhere classified @ 50%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9199 Other Economic Framework > 919999 Economic Framework not elsewhere classified @ 60%
89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 40%
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