Accounting treatment for brands

Desti, Kannaiah (2013) Accounting treatment for brands. International Journal of Business and Management Studies, 2 (3). pp. 51-59.

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Accounting is both an essential practice and a vital profession in the economically developed world of today. The purpose of accounting is to provide information on economic affairs. In recent years, the service industries have become more prominent in the business world because of rapid development of technology and increasing brand loyalty among consumers. Brand accounting has been a matter of debate and controversy in many countries such as Australia and the United Kingdom for instance. Also many acquisitions and mergers are driven by the desire to capture famous brand names that took years to develop. Therefore, more and more companies in Singapore have included or contemplating to include brands, both acquired and home-grown, as an intangible asset in their financial statements (Balance Sheet and Income Statement). According to the American Marketing Association, a brand is defined as: "A name, term, sign, symbol, or design or a combination of these which is intended to identify the goods or services of one seller to; differentiate them from those of competitors."

Item ID: 30934
Item Type: Article (Scholarly Work)
ISSN: 2158-1479
Keywords: intangible assets, merger and acquisitions, brand valuation, goodwill and IASC
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Date Deposited: 17 Jan 2014 00:30
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1501 Accounting, Auditing and Accountability > 150105 Management Accounting @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9002 Property, Business Support Services and Trade > 900201 Administration and Business Support Services @ 100%
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