Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations)"

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Group by: Creators | Item Type
Number of items at this level: 17.

Article

Rahman, Syed, Carlson, Jamie, Gudergan, Siggi, Wetzels, Martin, and Grewal, Dhruv (2022) Perceived Omnichannel Customer Experience (OCX): concept, measurement, and impact. Journal of Retailing. (In Press)

Scutella, Maryanne, Plewa, Carolin, and Reaiche, Carmen (2022) Virtual agents in the public service: examining citizens' value-in-use. Public Management Review. (In Press)

Paas, Leonard J, Eijdenberg, Emiel L, and Masurel, Enno (2021) Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa. International Journal of Market Research, 63 (1). pp. 27-42.

Cheah, Jun-Hwa, Nitzl, Christian, Roldán, José, Cepeda-Carrion, Gabriel, and Gudergan, Sigfried P. (2021) A primer on the conditional mediation analysis in PLS-SEM. The DATA BASE for Advances in Information Systems, 52 (SI). pp. 43-100.

Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, and Rahman, Mohammad Mahfuzur (2019) Customer engagement with brands in social media platforms: configurations, equifinality and sharing. European Journal of Marketing, 53 (9). pp. 1733-1758.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2019) Enhancing loyalty: when improving consumer satisfaction and delight matters. Journal of Business Research, 94. pp. 18-27.

Wilden, Ralf, Gudergan, Siegfried, and Lings, Ian (2019) The interplay and growth implications of dynamic capabilities and market orientation. Industrial Marketing Management, 83. pp. 21-30.

Wilden, R., Gudergan, S., Akaka, M.A., Averdung, A., and Teichert, T. (2019) The role of cocreation and dynamic capabilities in service provision and performance: a configurational study. Industrial Marketing Management, 78. pp. 43-57.

Wang, Pengji, and Kuah, Adrian T.H. (2018) Green marketing cradle-to-cradle: remanufactured products in Asian markets. Thunderbird International Business Review, 60 (5). pp. 783-795.

Schirmer, Nadine, Ringle, Christian M., Gudergan, Siegfried P., and Feistel, Matthias S.G. (2018) The link between customer satisfaction and loyalty: the moderating role of customer characteristics. Journal of Strategic Marketing, 26 (4). pp. 298-317.

McCarthy, Breda, Eagle, Lynne, and Lesbirel, Hayden (2017) Barriers to the diffusion of renewable energy in Queensland. Rural Society, 26 (3). pp. 210-224.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2017) Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality. Journal of Travel Research, 56 (4). pp. 436-450.

Wilden, Ralf, and Gudergan, Siegfried (2017) Service-dominant orientation, dynamic capabilities and firm performance. Journal of Service Theory and Practice, 27 (4). pp. 808-832.

Kleinaltenkamp, Michael, Plewa, Carolin, Gudergan, Siegfried, Karpen, Ingo Oswald, and Chen, Tom (2017) Usage center – value cocreation in multi-actor usage processes. Journal of Service Theory and Practice, 27 (4). pp. 721-737.

Mukherjee, Malobi, and Cuthbertson, Richard (2016) Applying the scenarios method to capture uncertainties of retail development in emerging markets. International Review of Retail, Distribution and Consumer Research, 26 (3). pp. 323-346.

Book Chapter

McCarthy, Breda, and Eagle, Lynne (2019) Attitudes of incumbent regimes to a renewable energy transition: a case study of Queensland, Australia. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean, Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer, Cham, Switzerland, pp. 227-252.

Conference Item

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2016) What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience. In: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. pp. 742-750. From: 2013 World Marketing Congress, 17-20 July 2013, Melbourne, VIC, Australia.

This list was generated on Tue Aug 16 22:59:42 2022 AEST.