Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations)"

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Number of items at this level: 30.


Antonacopoulou, Elena P., Cameron, Chloe R., Goestl, Sabrina, Kim, ChangHee, Kuah, Adrian, Kratochvil, Renate, Poon, Marilyn, and Sharma, Arti (2023) Process and Practice Perspectives: A Morphological Analysis and Reassessment of Impact. In: Academy of Management Proceedings. From: 83rd Annual Meeting of the Academy of Management, 4-8 August 2023, Boston, MA, USA.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2019) Enhancing loyalty: when improving consumer satisfaction and delight matters. Journal of Business Research, 94. pp. 18-27.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2017) Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality. Journal of Travel Research, 56 (4). pp. 436-450.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2016) What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience. In: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. pp. 742-750. From: 2013 World Marketing Congress, 17-20 July 2013, Melbourne, VIC, Australia.


Cheah, Jun-Hwa, Nitzl, Christian, Roldán, José, Cepeda-Carrion, Gabriel, and Gudergan, Sigfried P. (2021) A primer on the conditional mediation analysis in PLS-SEM. The DATA BASE for Advances in Information Systems, 52 (SI). pp. 43-100.

Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, and Rahman, Mohammad Mahfuzur (2019) Customer engagement with brands in social media platforms: configurations, equifinality and sharing. European Journal of Marketing, 53 (9). pp. 1733-1758.


Funke, Andrea, Wilden, Ralf, and Gudergan, Siegfried (2023) Only senior managers lead business model innovation, or do they? Levels of management and dynamic capability deployment. Industrial Marketing Management, 114. pp. 181-195.


Hofman, Peter S., Weng, Chenchen, Zhou, Steven Shijin, and Zhou, Abby Jingzi (2019) Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment. In: Liu, Martin J., and Luo, Jun, (eds.) China Branding: cases from Zhejiang. Springer, Singapore, pp. 45-67.

Hackman, David, Gudergan, Siegfried P., Wang, Paul, and Daniel, Kerry (2006) A service perspective on modelling intentions of on‐line purchasing. Journal of Services Marketing, 20 (7). pp. 459-470.


Jarvis, Diane, and Mahony, Tracey (2023) Land for Wildlife South East Queensland (LfWSEQ) Membership Survey 2022 Final Report. External Commissioned Report. Land for Wildlife South East Queensland, Toowoomba, QLD, Australia.


Kleinaltenkamp, Michael, Plewa, Carolin, Gudergan, Siegfried, Karpen, Ingo Oswald, and Chen, Tom (2017) Usage center – value cocreation in multi-actor usage processes. Journal of Service Theory and Practice, 27 (4). pp. 721-737.


Mahony, Tracey, Adams, Vanessa, Navarro, Matt, Jarvis, Diane, Stoeckl, Natalie, Chuah, Swee-Hoon, and Gelves, Francisco (2023) We like to fish:characterising the recreational fishing population and designing messages to improve compliance. External Commissioned Report. Univeristy of Tasmania, Hobart, TAS, Australia.

McCarthy, Breda, and Eagle, Lynne (2019) Attitudes of incumbent regimes to a renewable energy transition: a case study of Queensland, Australia. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean, Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer, Cham, Switzerland, pp. 227-252.

McCarthy, Breda, Eagle, Lynne, and Lesbirel, Hayden (2017) Barriers to the diffusion of renewable energy in Queensland. Rural Society, 26 (3). pp. 210-224.

Mukherjee, Malobi, and Cuthbertson, Richard (2016) Applying the scenarios method to capture uncertainties of retail development in emerging markets. International Review of Retail, Distribution and Consumer Research, 26 (3). pp. 323-346.

Mathies, Christine, Gudergan, Siegfried P., and Wang, Paul Z. (2013) The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices. Journal of Travel Research, 52 (4). pp. 479-493.

Mathies, Christine, and Gudergan, Siggi (2011) The Role of Fairness in Modelling Customer Choice. Australasian Marketing Journal, 19 (1). pp. 22-29.


Paas, Leonard J, Eijdenberg, Emiel L, and Masurel, Enno (2021) Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa. International Journal of Market Research, 63 (1). pp. 27-42.


Rahman, Syed, Carlson, Jamie, Gudergan, Siggi, Wetzels, Martin, and Grewal, Dhruv (2022) Perceived Omnichannel Customer Experience (OCX): concept, measurement, and impact. Journal of Retailing, 98 (4). pp. 611-632.


Scutella, Maryanne, Plewa, Carolin, and Reaiche, Carmen (2024) Virtual agents in the public service: examining citizens' value-in-use. Public Management Review, 26 (1). pp. 73-88.

Schirmer, Nadine, Ringle, Christian M., Gudergan, Siegfried, and Feistel, Matthias S.G. (2018) The link between customer satisfaction and loyalty: the moderating role of customer characteristics. Journal of Strategic Marketing, 26 (4). pp. 298-317.

Sarstedt, Marko, Ringle, Christian M., and Gudergan, Siegfried P. (2016) Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015). Annals of Tourism Research, 57. pp. 279-284.

Sarstedt, Marko, Ringle, Christian, Raithel, Sasha, and Gudergan, Siggi (2014) In Pursuit of Understanding What Drives Fan Satisfaction. Journal of Leisure Research, 46 (4). pp. 419-447.


Taylor, Alex, Hook, Margurite, Carlson, Jamie, Gudergan, Siggi, and Falk, Tomas (2023) Appetite for distraction? A systematic literature review on customer smartphone distraction. International Journal of Information Management, 75. 102722.


Wilden, Ralf, Gudergan, Siegfried, and Lings, Ian (2019) The interplay and growth implications of dynamic capabilities and market orientation. Industrial Marketing Management, 83. pp. 21-30.

Wilden, R., Gudergan, S., Akaka, M.A., Averdung, A., and Teichert, T. (2019) The role of cocreation and dynamic capabilities in service provision and performance: a configurational study. Industrial Marketing Management, 78. pp. 43-57.

Wang, Pengji, and Kuah, Adrian T.H. (2018) Green marketing cradle-to-cradle: remanufactured products in Asian markets. Thunderbird International Business Review, 60 (5). pp. 783-795.

Wilden, Ralf, and Gudergan, Siegfried (2017) Service-dominant orientation, dynamic capabilities and firm performance. Journal of Service Theory and Practice, 27 (4). pp. 808-832.

Wilden, Ralf, and Gudergan, Siegfried P. (2015) The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence. Journal of the Academy of Marketing Science, 43. pp. 181-199.

Wilden, Ralf, Gudergan, Siegfried, and Lings, Ian (2010) Employer branding: strategic implications for staff recruitment. Journal of Marketing Management, 26 (1-2). pp. 56-73.

This list was generated on Tue Jul 23 22:45:53 2024 AEST.