Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations)"

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Group by: Creators | Item Type
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Number of items at this level: 16.

A

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2019) Enhancing loyalty: when improving consumer satisfaction and delight matters. Journal of Business Research, 94. pp. 18-27.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2017) Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality. Journal of Travel Research, 56 (4). pp. 436-450.

C

Cheah, Jun-Hwa, Nitzl, Christian, Roldán, José, Cepeda-Carrion, Gabriel, and Gudergan, Sigfried P. (2021) A primer on the conditional mediation analysis in PLS-SEM. The DATA BASE for Advances in Information Systems, 52 (SI). pp. 43-100.

Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, and Rahman, Mohammad Mahfuzur (2019) Customer engagement with brands in social media platforms: configurations, equifinality and sharing. European Journal of Marketing, 53 (9). pp. 1733-1758.

K

Kleinaltenkamp, Michael, Plewa, Carolin, Gudergan, Siegfried, Karpen, Ingo Oswald, and Chen, Tom (2017) Usage center – value cocreation in multi-actor usage processes. Journal of Service Theory and Practice, 27 (4). pp. 721-737.

M

McCarthy, Breda, and Eagle, Lynne (2019) Attitudes of incumbent regimes to a renewable energy transition: a case study of Queensland, Australia. In: Eweje, Gabriel, and Bathurst, Ralph J., (eds.) Clean, Green and Responsible? Soundings from Down Under. CSR, Sustainability, Ethics and Governance . Springer, Cham, Switzerland, pp. 227-252.

McCarthy, Breda, Eagle, Lynne, and Lesbirel, Hayden (2017) Barriers to the diffusion of renewable energy in Queensland. Rural Society, 26 (3). pp. 210-224.

Mukherjee, Malobi, and Cuthbertson, Richard (2016) Applying the scenarios method to capture uncertainties of retail development in emerging markets. International Review of Retail, Distribution and Consumer Research, 26 (3). pp. 323-346.

P

Paas, Leonard J, Eijdenberg, Emiel L, and Masurel, Enno (2021) Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa. International Journal of Market Research, 63 (1). pp. 27-42.

R

Rahman, Syed, Carlson, Jamie, Gudergan, Siggi, Wetzels, Martin, and Grewal, Dhruv (2022) Perceived Omnichannel Customer Experience (OCX): concept, measurement, and impact. Journal of Retailing. (In Press)

S

Scutella, Maryanne, Plewa, Carolin, and Reaiche, Carmen (2022) Virtual agents in the public service: examining citizens' value-in-use. Public Management Review. (In Press)

Schirmer, Nadine, Ringle, Christian M., Gudergan, Siegfried P., and Feistel, Matthias S.G. (2018) The link between customer satisfaction and loyalty: the moderating role of customer characteristics. Journal of Strategic Marketing, 26 (4). pp. 298-317.

W

Wilden, Ralf, Gudergan, Siegfried, and Lings, Ian (2019) The interplay and growth implications of dynamic capabilities and market orientation. Industrial Marketing Management, 83. pp. 21-30.

Wilden, R., Gudergan, S., Akaka, M.A., Averdung, A., and Teichert, T. (2019) The role of cocreation and dynamic capabilities in service provision and performance: a configurational study. Industrial Marketing Management, 78. pp. 43-57.

Wang, Pengji, and Kuah, Adrian T.H. (2018) Green marketing cradle-to-cradle: remanufactured products in Asian markets. Thunderbird International Business Review, 60 (5). pp. 783-795.

Wilden, Ralf, and Gudergan, Siegfried (2017) Service-dominant orientation, dynamic capabilities and firm performance. Journal of Service Theory and Practice, 27 (4). pp. 808-832.

This list was generated on Tue Jun 28 22:57:44 2022 AEST.