The interplay and growth implications of dynamic capabilities and market orientation

Wilden, Ralf, Gudergan, Siegfried, and Lings, Ian (2019) The interplay and growth implications of dynamic capabilities and market orientation. Industrial Marketing Management, 83. pp. 21-30.

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This article clarifies the growth implications of a firm's dynamic capability deployment conditional on its market orientation. We develop a framework based on an abductive research approach that is grounded in existing research and draws on data from business-to-business service firms. We outline that frequency, timeliness, and speed are the three relevant temporal qualities that characterize dynamic capability deployment and that affect firm growth conditional on the firm's market-driving vs. market-driven orientation. While proficiency in all three temporal qualities is beneficial irrespective of a firm's type of market-orientation, we substantiate that market-driven firms with their exploitative, reactive conduct benefit even more from rapidly going through the processes of sensing, seizing, and reconfiguring than market-driving ones do. Also, while market-driven firms benefit from frequently deploying sensing dynamic capabilities, market-driving firms with their explorative, proactive conduct benefit even more from a timely and frequent deployment of seizing and reconfiguring processes than market-driven ones do.

Item ID: 70775
Item Type: Article (Research - C1)
ISSN: 1873-2062
Keywords: Dynamic capabilities, Firm performance, Market orientation, Market-driven, Market-driving, Strategic orientation
Copyright Information: © 2018 Elsevier Inc. All rights reserved.
Date Deposited: 20 Jan 2022 02:36
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350718 Strategy @ 50%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations) @ 50%
SEO Codes: 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 100%
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