Only senior managers lead business model innovation, or do they? Levels of management and dynamic capability deployment
Funke, Andrea, Wilden, Ralf, and Gudergan, Siegfried (2023) Only senior managers lead business model innovation, or do they? Levels of management and dynamic capability deployment. Industrial Marketing Management, 114. pp. 181-195.
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Abstract
Previous research has provided valuable insights into the connection between market-driving strategies, business model innovation, and dynamic capabilities. However, several open questions remain. In this abductive study of a leading medical devices manufacturer, we investigate the roles various employees play in market-driving firms. We focus on how senior and middle managers as well as non-managers contribute to a firm's sensing, seizing, and reconfiguring to drive business model changes towards digital servitization and customer centricity. Our primary contributions lie in filling the knowledge gap in understanding the role employees at different levels of management play in market-driving strategies, as enacted through dynamic capability deployment, to support BMI. Second, we advance knowledge by stressing that a sole focus on senior managers provides an incomplete understanding of how firms engage in market-driving strategies.
| Item ID: | 80235 |
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| Item Type: | Article (Research - C1) |
| ISSN: | 1873-2062 |
| Keywords: | Market driving; Dynamic capabilities; Business model innovation; Middle manager; Market orientation; Business strategy; Business Transformation; Digital Transformation |
| Copyright Information: | © 2023 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/). |
| Date Deposited: | 30 Aug 2023 22:56 |
| FoR Codes: | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350718 Strategy @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations) @ 50% |
| SEO Codes: | 15 ECONOMIC FRAMEWORK > 1503 Management and productivity > 150302 Management @ 100% |
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