Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150506 Marketing Theory"

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Number of items at this level: 12.

E

Eagle, Lynne, Hay, Rachel, and Farr, Marina (2016) Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: background review of the literature. Report. Reef and Rainforest Research Centre Limited, Cairns, QLD, Australia.

Eagle, Lynne, Dahl, Stephan, and Low, David R. (2013) Ethics in Social Marketing: in search of pronēsis. AASM Viewpoint, 2 (6). pp. 21-23.

H

Hay, Rachel, Eagle, Lynne, and Low, David (2017) Farmer segmentation: transfer of knowledge in extension. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 799-803. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.

Hay, Rachel, and Eagle, Lynne (2016) Harnessing the Science of Social Marketing and Behaviour Change for Improved Water Quality in the GBR: a documentary analysis of Reef Trust Tender (Burdekin) and Reef Programme. Report. Reef and Rainforest Research Centre Limited, Cairns, QLD, Australia.

L

Low, David R., and Pattinson, Hugh M. (2011) Defining E-Novation. In: Pattinson, Hugh M., and Low, David R., (eds.) E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. IGI Global, USA, pp. 49-57.

M

McCarthy, Breda (2016) Strategy, Marketing Plans and Small Organisations. Bookboon.com, Townsville, QLD, Australia.

McCarthy, Breda L., Liu, Hong-Bo, and Chen, Tingzhen (2015) Trends in organic and green food consumption in China: opportunities and challenges for regional Australian exporters. Journal of Economic & Social Policy, 17 (1). 2.

P

Pattinson, Hugh M., and Low, David R. (2011) E-Novation for Competitive Advantage in Collaborative Globalization: technologies for emerging E-business strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA.

R

Rundle-Thiele, Sharyn, David, Patricia, Willmott, Taylor, Pang, Bo, Eagle, Lynne, and Hay, Rachel (2019) Social marketing theory development goals: an agenda to drive change. Journal of Marketing Management. pp. 1-22. (In Press)

S

Saleem, Muhammad Abid, Wasaya, Allah, and Zahra, Sadaf (2017) Determinants of frozen food purchase intentions: insights from a developing country. Indian Journal of Marketing, 47 (7). pp. 47-59.

Saleem, Muhammad Abid, Zahra, Sadaf, and Yaseen, Asif (2017) Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29 (5). pp. 1136-1159.

Y

Yaseen, Asif, Saleem, Muhammad Abid, Zahra, Sadaf, and Israr, Muhammad (2018) Precursory effects on entrepreneurial behaviour in the Agri-food industry. Journal of Entrepreneurship in Emerging Economies, 10 (1). pp. 2-22.

This list was generated on Tue May 21 22:44:11 2019 AEST.