Staff

JCU App

Library

LearnJCU

Contact

Give

Login
Login

Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing"

Fields of Research (57403)
- 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES (2018)
  - 1505 Marketing (238)
    - 150501 Consumer-Oriented Product or Service Development (21)
    - 150502 Marketing Communications (94)
    - 150503 Marketing Management (incl Strategy and Customer Relations) (76)
    - 150504 Marketing Measurement (4)
    - 150505 Marketing Research Methodology (9)
    - 150506 Marketing Theory (12)
    - 150507 Pricing (incl Consumer Value Estimation) (1)
    - 150599 Marketing not elsewhere classified (39)

Group by: Creators | Item Type

Jump to: Thesis

Number of items at this level: 1.

Thesis

Doonan, Kellie Renee (2007) Authenticity and persuasion: how much is the 'self' worth? An exploration of producer authenticity and its impact on product evaluations. PhD thesis, James Cook University.

This list was generated on Mon Nov 4 22:45:16 2024 AEST.