Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150504 Marketing Measurement"

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Number of items at this level: 5.


Athiyaman, Adee (2004) Modelling probabilistic aspects of brand recall: the case of internet purchases. In: Proceedings of the American Society of Business and Behavioural Sciences (ASBBS) (11) pp. 56-63. From: Eleventh Annual Meeting of the American Society of Business and Behavioural Sciences (ASBBS), 19-22 February 2004, Las Vegas, NV, USA.


Dillon, Roberto, and Cohen, Ori (2013) The evolution of business models in the video game industry. In: Proceedings of the International Conference on Managing the Asian Century. pp. 101-108. From: ICMAC 2013: International Conference on Managing the Asian Century, 11-13 July 2013, Singapore.


Mahony, Tracey, Myers, Trina, Low, David, and Eagle, Lynne (2018) If we post it they will come: a small business perspective of social media marketing. In: Proceedings of the Australasian Computer Science Week Multiconference. 21. From: ACSW'18: Australasian Computer Science Week Multiconference, 29 January - 2 February 2018, Brisbane, QLD, Australia.


Sharma, Bishnu, Raciti, Maria, O'Hara, Rebecca, Reinhard, Karin, and Davies, Fiona (2013) University students' perceived susceptibility to alcohol retail sales promotions. Journal of Consumer Marketing, 30 (3). pp. 283-294.


Thirumaran, K., Dam, Minh Xuan, and Thirumaran, Carol Marie (2014) Integrating souvenirs with tourism development: Vietnam's challenges. Tourism Planning & Development, 11 (1). pp. 57-67.

This list was generated on Sun Nov 29 22:43:47 2020 AEST.