Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology"

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Group by: Creators | Item Type
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Number of items at this level: 11.

C

Churchill, Meryl, Eagle, Lynne, Low, David, and Schurmann, Andrea (2015) Cut from 'country': the impact of climate change on the mental health of Aboriginal pastoralists. Australasian Journal of Regional Studies, 21 (1). pp. 50-79.

D

De Silva, Muthu, Wang, Pengji, and Kuah, Adrian T. H. (2020) Why wouldn’t green appeal drive purchase intention? Moderation effects of consumption values in the UK and China. Journal of Business Research. (In Press)

E

Eagle, Lynne, Bird, Sara, Spotswood, Fiona, and Tapp, Alan (2009) Ethical dimensions of social marketing: does trying to do good equate to doing no harm? In: Proceedings of the 14th Biennial World Marketing Congress. pp. 446-451. From: 14th Biennial World Marketing Congress, 22-25 July 2009, Oslo, Norway.

M

McCarthy, Breda (2007) Vivas health: developing a strong brand in a regulated health insurance environment [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 185-190.

McCarthy, Breda (2003) Carbery Milk products: the use of focus group research in the development of new products [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 167-170.

McCarthy, Breda (2003) Carroll meats [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 226-229.

McCarthy, Breda (2003) Recreation in the Irish uplands [case study]. In: Domegan, Christine, and Fleming, Declan, (eds.) Marketing Research in Ireland: theory and practice. Gill & Macmillan, Dublin, Ireland, pp. 224-226.

P

Pattinson, Hugh M., and Low, David R. (2011) Next generation collaborative information platforms. In: Pattinson, Hugh M., and Low, David R., (eds.) E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA, pp. 253-273.

R

Rose, Janelle, and Fogarty, Gerard (2009) The influence of incentives and survey design on mail survey response rates for mature consumers. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009. pp. 1-7. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, 30 November - 2 December, 2009, Melbourne, VIC, Australia.

S

Saleem, Muhammad Abid (2019) Model of eco-socially conscious consumer behaviour related to choice and use of personal cars: evidence from an emerging economy. PhD thesis, James Cook University.

Saleem, Muhammad Abid, Eagle, Lynne, Yaseen, Asif, and Low, David (2018) The power of spirituality: exploring the effects of environmental values on ecosocially conscious consumer behaviour. Asia Pacific Journal of Marketing and Logistics, 30 (4). pp. 867-888.

This list was generated on Tue Jul 7 22:53:05 2020 AEST.