Article

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Shekari, Fatemeh, Azizi, Fatemeh, and Mohammadi, Zohre (2023) Investigating literary gaze through the orchestra model of the tourist experience. International Journal of Tourism Cities, 9 (1).

Chen, Shaoyuan, Wang, Pengji, and Wood, Jacob (2023) What is a retail brand - a systematic review of terms and definitions. International Journal of Retail and Distribution Management, 51 (5). pp. 653-673.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2022) Developing a service quality scale for artificial intelligence service agents. European Journal of Marketing, 56 (5). pp. 1301-1336.

Rahman, Syed, Carlson, Jamie, Gudergan, Siggi, Wetzels, Martin, and Grewal, Dhruv (2022) Perceived Omnichannel Customer Experience (OCX): concept, measurement, and impact. Journal of Retailing, 98 (4). pp. 611-632.

He, Jihong, Xu, Ding, and Chen, Tingzhen (2022) Travel vlogging practice and its impacts on tourist experiences. Current Issues in Tourism, 25 (15). pp. 2518-2533.

Wang, Pengji, Kuah, Adrian T. H., Lu, Qinye, Wong, Caroline, Thirumaran, K., Adegbite, Emmanuel, and Kendall, Wesley (2021) The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. Journal of Brand Management, 28. pp. 325-346.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2021) Artificial Intelligence Service Agents: Role of Parasocial Relationship. Journal of Computer Information Systems, 62 (5). pp. 1009-1023.

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Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2021) Recasting Service Quality for AI-Based Service. Australasian Marketing Journal, 30 (4). pp. 297-312.

Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, and Rahman, Mohammad Mahfuzur (2019) Customer engagement with brands in social media platforms: configurations, equifinality and sharing. European Journal of Marketing, 53 (9). pp. 1733-1758.

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Book Chapter

Swart, Nellie, Bernauer, Vanessa S., and Thirumaran, Kailasam (2023) Women's education in tourism entrepreneurship: Trends and issues emerging from Africa. In: Morrison, Alastair M., and Buhalis, Dimitrios, (eds.) Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology. Routledge, Abingdon, England, pp. 220-231.

Noor, Nurhafihz (2022) Halal Service Marketing: A Strategic Perspective. In: Alserhan, Baker Ahmad, Ramadani, Veland, Zeqiri, Jusuf, and Dana, Leo-Paul, (eds.) Strategic Islamic Marketing: a roadmap for engaging Muslim consumers. Contributions to NManagement Science . Springer, Cham, Switzerland, pp. 11-29.

Mukherjee, Malobi (2021) Strategic reframing for retailing in a post-covid world: a sceanrio planning approach. In: Kuah, Adrian T.H., and Dillon, Roberto, (eds.) Digital Transformation in a Post-COVID World: sustainable innovation, disruption and change. CRC Press, Abingdon, Oxon, UK, pp. 51-68.

Hofman, Peter S., Weng, Chenchen, Zhou, Steven Shijin, and Zhou, Abby Jingzi (2019) Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment. In: Liu, Martin J., and Luo, Jun, (eds.) China Branding: cases from Zhejiang. Springer, Singapore, pp. 45-67.

Conference Item

Fischer, Andreas, Lichters, Marcel, and Gudergan, Siedfried P. (2023) Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Hospital Choice with Latent Class Segmentation. In: Springer Proceedings in Business and Economics. pp. 23-29. From: PLS 2022: 2022 International Conference on Partial Least Squares Structural Equation Modeling, 6-9 September 2022, Cluj-Napaca, Romania.

Xu, Ding, Chen, Tingzhen, and Mohammadi, Zohre (2021) I like your travel vlog: delineating viewers' consumption and production. In: Proceedings of the 31st Annual Council for Australasian University Tourism and Hospitality Education Conference. pp. 113-126. From: CAUTHE 2021: 31st Annual Council for Australasian University Tourism and Hospitality Education Conference: Transformation in Uncertain Times, 9-12 February 2021, Online.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2016) What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience. In: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. pp. 742-750. From: 2013 World Marketing Congress, 17-20 July 2013, Melbourne, VIC, Australia.