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Number of items at this level: 21.


Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2016) What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience. In: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. pp. 742-750. From: 2013 World Marketing Congress, 17-20 July 2013, Melbourne, VIC, Australia.


Chen, Shaoyuan, Wang, Pengji, and Wood, Jacob (2023) What is a retail brand - a systematic review of terms and definitions. International Journal of Retail and Distribution Management, 51 (5). pp. 653-673.

Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, and Rahman, Mohammad Mahfuzur (2019) Customer engagement with brands in social media platforms: configurations, equifinality and sharing. European Journal of Marketing, 53 (9). pp. 1733-1758.


He, Jihong, Xu, Ding, and Chen, Tingzhen (2022) Travel vlogging practice and its impacts on tourist experiences. Current Issues in Tourism, 25 (15). pp. 2518-2533.

Hofman, Peter S., Weng, Chenchen, Zhou, Steven Shijin, and Zhou, Abby Jingzi (2019) Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment. In: Liu, Martin J., and Luo, Jun, (eds.) China Branding: cases from Zhejiang. Springer, Singapore, pp. 45-67.

Hair, Joseph F., Ringle, Christian M., Gudergan, Siegfried P., Fischer, Andreas, Nitzl, Christian, and Menictas, Con (2019) Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12 (1). pp. 115-142.


Mukherjee, Malobi (2021) Strategic reframing for retailing in a post-covid world: a sceanrio planning approach. In: Kuah, Adrian T.H., and Dillon, Roberto, (eds.) Digital Transformation in a Post-COVID World: sustainable innovation, disruption and change. CRC Press, Abingdon, Oxon, UK, pp. 51-68.

Mathies, Christine, Gudergan, Siegfried P., and Wang, Paul Z. (2013) The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices. Journal of Travel Research, 52 (4). pp. 479-493.


Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2022) Developing a service quality scale for artificial intelligence service agents. European Journal of Marketing, 56 (5). pp. 1301-1336.

Noor, Nurhafihz (2022) Halal Service Marketing: A Strategic Perspective. In: Alserhan, Baker Ahmad, Ramadani, Veland, Zeqiri, Jusuf, and Dana, Leo-Paul, (eds.) Strategic Islamic Marketing: a roadmap for engaging Muslim consumers. Contributions to NManagement Science . Springer, Cham, Switzerland, pp. 11-29.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2021) Artificial Intelligence Service Agents: Role of Parasocial Relationship. Journal of Computer Information Systems, 62 (5). pp. 1009-1023.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2021) Recasting Service Quality for AI-Based Service. Australasian Marketing Journal, 30 (4). pp. 297-312.

Noor, Nurhafihz, Don, Prasad A.K., and Cassidy, John (2017) Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. International Journal of Islamic Marketing and Branding, 1 (4). pp. 366-387.


Rahman, Syed, Carlson, Jamie, Gudergan, Siggi, Wetzels, Martin, and Grewal, Dhruv (2022) Perceived Omnichannel Customer Experience (OCX): concept, measurement, and impact. Journal of Retailing, 98 (4). pp. 611-632.


Shekari, Fatemeh, Azizi, Fatemeh, and Mohammadi, Zohre (2023) Investigating literary gaze through the orchestra model of the tourist experience. International Journal of Tourism Cities, 9 (1).

Sarstedt, Marko, Ringle, Christian, Raithel, Sasha, and Gudergan, Siggi (2014) In Pursuit of Understanding What Drives Fan Satisfaction. Journal of Leisure Research, 46 (4). pp. 419-447.


Thirumaran, K., Mohammadi, Zohre, Pourabedin, Zahra, Azzali, Simona, and Sim, Karen (2021) COVID-19 in Singapore and New Zealand: newspaper portrayal, crisis management. Tourism Management Perspectives, 38. 108849.


Wang, Pengji, Kuah, Adrian T. H., Lu, Qinye, Wong, Caroline, Thirumaran, K., Adegbite, Emmanuel, and Kendall, Wesley (2021) The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. Journal of Brand Management, 28. pp. 325-346.

Wilden, Ralf, Gudergan, Siegfried, and Lings, Ian (2010) Employer branding: strategic implications for staff recruitment. Journal of Marketing Management, 26 (1-2). pp. 56-73.


Xu, Ding, Chen, Tingzhen, and Mohammadi, Zohre (2021) I like your travel vlog: delineating viewers' consumption and production. In: Proceedings of the 31st Annual Council for Australasian University Tourism and Hospitality Education Conference. pp. 113-126. From: CAUTHE 2021: 31st Annual Council for Australasian University Tourism and Hospitality Education Conference: Transformation in Uncertain Times, 9-12 February 2021, Online.

Xu, Ding, Chen, Tingzhen, Pearce, John, Mohammadi, Zohre, and Pearce, Philip L. (2021) Reaching audiences through travel vlogs: the perspective of involvement. Tourism Management, 86. 104326.

This list was generated on Mon Oct 2 22:46:31 2023 AEST.