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Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2016) What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience. In: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. pp. 742-750. From: 2013 World Marketing Congress, 17-20 July 2013, Melbourne, VIC, Australia.

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Chen, Shaoyuan, Wang, Pengji, and Wood, Jacob (2024) Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies. International Journal of Retail and Distribution Management, 52 (4). pp. 477-492.

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Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, and Rahman, Mohammad Mahfuzur (2019) Customer engagement with brands in social media platforms: configurations, equifinality and sharing. European Journal of Marketing, 53 (9). pp. 1733-1758.

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Fischer, Andreas, Lichters, Marcel, and Gudergan, Siedfried P. (2023) Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Hospital Choice with Latent Class Segmentation. In: Springer Proceedings in Business and Economics. pp. 23-29. From: PLS 2022: 2022 International Conference on Partial Least Squares Structural Equation Modeling, 6-9 September 2022, Cluj-Napaca, Romania.

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Hampton, Dee Andria, Wiepking, Pamala, Chapman, Cassandra, Holmes McHugh, Lucy, Arnesen, Daniel, Carrigan, Cathie, Feit, Galia, Grönlund, Henrietta, Hrafnsdóttir, Steinunn, Ivanova, Natalya, Katz, Hagai, Kim, Sung Ju, Kristmundsson, Ómar H., Litofcenko, Julia, Mersianova, Irina, Neumayr, Michaela, Pessi, Anne Birgitta, Scaife, Wendy, Sivesind, Karl Henrik, Vamstad, Johan, and Yang, Yongzheng (2024) Philanthropy during COVID-19: Learnings and recommendations for philanthropic organizations navigating crisis. Journal of Philanthropy and Marketing, 29 (1). e1814.

He, Jihong, Xu, Ding, and Chen, Tingzhen (2022) Travel vlogging practice and its impacts on tourist experiences. Current Issues in Tourism, 25 (15). pp. 2518-2533.

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Hair, Joseph F., Ringle, Christian M., Gudergan, Siegfried P., Fischer, Andreas, Nitzl, Christian, and Menictas, Con (2019) Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12 (1). pp. 115-142.

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M

Mukherjee, Malobi (2021) Strategic reframing for retailing in a post-covid world: a sceanrio planning approach. In: Kuah, Adrian T.H., and Dillon, Roberto, (eds.) Digital Transformation in a Post-COVID World: sustainable innovation, disruption and change. CRC Press, Abingdon, Oxon, UK, pp. 51-68.

Mathies, Christine, Gudergan, Siegfried P., and Wang, Paul Z. (2013) The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices. Journal of Travel Research, 52 (4). pp. 479-493.

Mathies, Christine, and Gudergan, Siggi (2011) The Role of Fairness in Modelling Customer Choice. Australasian Marketing Journal, 19 (1). pp. 22-29.

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Noor, Nurhafihz (2025) Book Review of "Marketing 6.0: The Future is Immersive" by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. John Wiley & Sons, 2023. ISBN:9781119835219. Journal of General Management. (In Press)

Noor, Nurhafihz (2025) A closer look at halal brand image: systematic review and future directions. Journal of Islamic Marketing. (In Press)

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Noor, Nurhafihz, Zainol, Zahirah, and Tong, Ashley (2024) Enhancing hospitality service quality with artificial intelligence. In: Thaichon, Park, Kumar Dutta, Pushan, Raj Chelliah, Pethuru, and Gupta, Sachin, (eds.) Technology and Luxury Hospitality: AI, Blockchain and the Metaverse. Routledge Studies in Luxury Management . Routledge, Abingdon, Oxon, UK, pp. 182-198.

Noor, Nurhafihz, and Sim, Karen S. (2024) Impact of AI on the Flower of Service Model in the Hospitality Industry. In: Correia, Ricardo, Martins, Márcio, and Fontes, Ruta, (eds.) AI Innovations for Travel and Tourism. IGI Global, Hershey, PA, USA, pp. 58-81.

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Rahman, Syed Mahmudur, Carlson, Jamie, Chowdhury, Noman H., Gudergan, Sigfried P., Wetzels, Martin, and Grewal, Dhruv (2025) Share of time in omnichannel retailing: Definition and measurement. Journal of Retailing. (In Press)

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Shekari, Fatemeh, Azizi, Fatemeh, and Mohammadi, Zohre (2023) Investigating literary gaze through the orchestra model of the tourist experience. International Journal of Tourism Cities, 9 (1).

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Taylor, Alex, Hook, Margurite, Carlson, Jamie, Gudergan, Siggi, and Falk, Tomas (2024) Appetite for distraction? A systematic literature review on customer smartphone distraction. International Journal of Information Management, 75. 102722.

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Wang, Pengji, Kuah, Adrian T. H., Lu, Qinye, Wong, Caroline, Thirumaran, K., Adegbite, Emmanuel, and Kendall, Wesley (2021) The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. Journal of Brand Management, 28. pp. 325-346.

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Xu, Ding, Chen, Tingzhen, and Mohammadi, Zohre (2021) I like your travel vlog: delineating viewers' consumption and production. In: Proceedings of the 31st Annual Council for Australasian University Tourism and Hospitality Education Conference. pp. 113-126. From: CAUTHE 2021: 31st Annual Council for Australasian University Tourism and Hospitality Education Conference: Transformation in Uncertain Times, 9-12 February 2021, Online.

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Zainol, Zahirah, Noor, Nurhafihz, and Tong, Ashley (2024) Faithful and luxurious: Mediating halal with luxury through self-congruity. Journal of Global Fashion Marketing, 15 (4). pp. 422-439.