Noor, Nurhafihz (2024) A scoping review of artificial intelligence in halal service. Journal of Halal Service Research, 5 (1).

Preview

PDF (Published Version) - Published Version Available under License Creative Commons Attribution. Download (337kB) | Preview

Abstract

The global Islamic economy continues to be driven by key halal service industries including Islamic finance, Muslim-friendly travel, and Islamic media and recreation. In these service contexts, part of the economic growth is due to the increased use of artificial intelligence (AI) for the provision of service to customers. Despite the importance of AI in halal service, the literature in this field remains fragmented resulting in a lack of understanding of the research terrain and what has been done in research. The purpose of this scoping review is to provide a broad overview of the state of research of AI in halal service. Findings from the 28 articles reveal that a vibrant research stream has sprung up in recent years looking at the impact of AI on both consumers and organizations in multiple halal service sectors. This study contributes to the literature on the application of AI in services in the context of halal industries by providing a holistic map of the research terrain and provides suggestions for future development in this research area.

Item ID:	84911
Item Type:	Article (Research - C1)
ISSN:	2703-2302
Keywords:	artificial intelligence, AI service, halal, scoping review
Copyright Information:	All papers are published under the Creative Commons Attribution 4.0 International (CC BY 4.0).
Date Deposited:	26 Mar 2025 02:09
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350611 Service marketing @ 50% 46 INFORMATION AND COMPUTING SCIENCES > 4602 Artificial intelligence > 460299 Artificial intelligence not elsewhere classified @ 50%
SEO Codes:	13 CULTURE AND SOCIETY > 1305 Religion > 130501 Religion and society @ 25% 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 50% 22 INFORMATION AND COMMUNICATION SERVICES > 2204 Information systems, technologies and services > 220403 Artificial intelligence @ 25%
Downloads:	Total: 5 Last 12 Months: 5
	More Statistics