Kim, Chang H., Kuah, Adrian T.H., Wang, Pengji, and Thirumaran, K. (2023) Circular Economy and Consumer Acceptance on Product-Service System: A Customer-Dominant Logic View. In: Proceedings of the 2023 U.S. Academy of Management Annual Meeting (2023) From: 2023 U.S. Academy of Management Annual Meeting, 4 - 8 August 2023, Boston, MA, USA.

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Abstract

Product-service system (PSS) is an integrated product and service offering that could be used as a business-level strategy to provide a circular economy solution. However, the preference over certain PSS elements or its combination remains unknown for large electrical home appliances. This study adopted a customer-dominant logic (CDL) approach to assess South Korean consumers’ acceptance of PSS elements for refrigerators. A two-phase mixed method including focus groups, conjoint analysis, and Kano modeling was used to analyze the responses from 244 Korean consumers. Our results identified three groups of consumers showing different preferences. PSS elements such as durability, energy efficiency, and long-term warranty were of the highest priority to consumers. This study contributes to the PSS literature by providing empirical and methodological insights into understanding consumer acceptance of PSS. Our findings will help businesses develop relevant value propositions.

Item ID:	81642
Item Type:	Conference Item (Abstract / Summary)
ISSN:	2151-6561
Keywords:	Circular economy, Product-Service System, Customer-dominant logic, Conjoint analysis, Kano modeling, South Korea
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Date Deposited:	19 Jan 2024 01:06
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350712 Production and operations management @ 30% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified @ 30% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350602 Consumer-oriented product or service development @ 40%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1101 Environmentally sustainable commercial services and tourism > 110199 Environmentally sustainable commercial services and tourism not elsewhere classified @ 40% 11 COMMERCIAL SERVICES AND TOURISM > 1103 Property, business support services and trade > 110399 Property, business support services and trade not elsewhere classified @ 30% 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 30%
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