Hofman, Peter S., Weng, Chenchen, Zhou, Steven Shijin, and Zhou, Abby Jingzi (2019) Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment. In: Liu, Martin J., and Luo, Jun, (eds.) China Branding: cases from Zhejiang. Springer, Singapore, pp. 45-67.

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Abstract

Innovation is important for developing a strong brand. This chapter introduces a leading provider of environmental solutions for power plants in China. Feida is a company located in the Zhejiang province in China that develops products and technology to remove small particles from the exhausts of coal-fired power plants. The chapter describes the company’s evolution toward a leading company in environmental technology in China and analyzes the role of R&D and innovation in its brand development. The chapter further assesses how the nature of the company’s innovation is connected to the production and functional/user side of the innovation system and institutional environment in which it operates. Feida’s strategy is to expand internationally to foreign markets but it is facing significant challenges in that process.

Item ID:	76029
Item Type:	Book Chapter (Research - B1)
ISBN:	978-981-13-9318-1
Copyright Information:	© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd., part of Springer Nature 2019.
Date Deposited:	09 Nov 2022 03:56
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations) @ 30% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350705 Innovation management @ 40% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350718 Strategy @ 30%
SEO Codes:	15 ECONOMIC FRAMEWORK > 1503 Management and productivity > 150302 Management @ 30% 15 ECONOMIC FRAMEWORK > 1503 Management and productivity > 150306 Technological and organisational innovation @ 40% 15 ECONOMIC FRAMEWORK > 1503 Management and productivity > 150303 Marketing @ 30%
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