Adopt or adapt? The rhetoric and reality of the diffusion of innovation in changing, technology-enhanced learning environments

Buchan, Janet (2014) Adopt or adapt? The rhetoric and reality of the diffusion of innovation in changing, technology-enhanced learning environments. In: Proceedings of the 31st Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education. pp. 99-109. From: ascilite 2014: 31st Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education: Rhetoric and Reality: critical perspectives on educational technology, 23-26 November 2014, Dunedin, New Zealand.

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Abstract

This article reports on a study undertaken at a regional Australian university during a period of major organisational change that included the implementation of a number of core educational technology systems. The research sought to understand how to improve the implementation and uptake of new technology within a changing institutional learning environment. The findings challenge the existing model of the Diffusion of innovation and the early-to-late adopter paradigm of technology by exploring aspects of individual adaptability and response to change. It is proposed that the model of the adoption of innovation move on from a focus on 'adopt', to a focus on 'adapt'. The adoption and uptake of innovation and technology at an institutional level is related to the adaptability of individuals to change in general while the institution itself can play a significant role in increasing individuals; adaptability. The metaphor of the Osmosis of innovation is introduced to reconceptualise how agents of change can approach innovation and more specifically the introduction of educational technology.

Item ID: 36872
Item Type: Conference Item (Research - E1)
ISBN: 978-0-473-30750-9
Keywords: adaptability, diffusion of innovation, technology, change management, learning environment
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Date Deposited: 09 Mar 2015 23:51
FoR Codes: 13 EDUCATION > 1301 Education Systems > 130103 Higher Education @ 50%
13 EDUCATION > 1303 Specialist Studies in Education > 130306 Educational Technology and Computing @ 50%
SEO Codes: 93 EDUCATION AND TRAINING > 9302 Teaching and Instruction > 930203 Teaching and Instruction Technologies @ 50%
93 EDUCATION AND TRAINING > 9305 Education and Training Systems > 930502 Management of Education and Training Systems @ 50%
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