Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350608 Marketing theory"

Group by: Creators | Item Type

Number of items at this level: 10.

Article

Chen, Shaoyuan, Wang, Pengji, and Wood, Jacob (2023) What is a retail brand - a systematic review of terms and definitions. International Journal of Retail and Distribution Management, 51 (5). pp. 653-673.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2022) Developing a service quality scale for artificial intelligence service agents. European Journal of Marketing, 56 (5). pp. 1301-1336.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2021) Artificial Intelligence Service Agents: Role of Parasocial Relationship. Journal of Computer Information Systems, 62 (5). pp. 1009-1023.

Noor, Nurhafihz, Rao Hill, Sally, and Troshani, Indrit (2021) Recasting Service Quality for AI-Based Service. Australasian Marketing Journal, 30 (4). pp. 297-312.

Rundle-Thiele, Sharyn, David, Patricia, Willmott, Taylor, Pang, Bo, Eagle, Lynne, and Hay, Rachel (2019) Social marketing theory development goals: an agenda to drive change. Journal of Marketing Management, 35 (1-2). pp. 160-181.

Yaseen, Asif, Saleem, Muhammad Abid, Zahra, Sadaf, and Israr, Muhammad (2018) Precursory effects on entrepreneurial behaviour in the Agri-food industry. Journal of Entrepreneurship in Emerging Economies, 10 (1). pp. 2-22.

Saleem, Muhammad Abid, Wasaya, Allah, and Zahra, Sadaf (2017) Determinants of frozen food purchase intentions: insights from a developing country. Indian Journal of Marketing, 47 (7). pp. 47-59.

Noor, Nurhafihz, Don, Prasad A.K., and Cassidy, John (2017) Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. International Journal of Islamic Marketing and Branding, 1 (4). pp. 366-387.

McCarthy, Breda, and Eagle, Lynne (2021) Winds of change: engaging with conflicting perspectives in renewable energy. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing. Springer, Singapore, Singapore, pp. 3-28.

McCarthy, Breda (2016) Strategy, Marketing Plans and Small Organisations. Bookboon.com, Townsville, QLD, Australia.

This list was generated on Tue Apr 23 22:43:21 2024 AEST.