Branding strategies of platform-based online stores
Chen, Shaoyuan (2024) Branding strategies of platform-based online stores. PhD thesis, James Cook University Singapore.
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Abstract
This thesis explores the attributes influencing the image of platform-based online stores and further identifies which are more or less important. It then examines how different dimensions of chatbot service quality affect customers' service choices. This research contributes to the study of online store brand image and chatbot service quality.
| Item ID: | 92066 |
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| Item Type: | Thesis (PhD) |
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| Copyright Information: | Copyright © 2024 Shaoyuan Chen |
| Additional Information: | Four publications arising from this thesis are stored in ResearchOnline@JCU, at the time of processing. Please see the Related URLs. The publications are: Chen, Shaoyuan, Wang, Pengji, and Wood, Jacob (2023) What is a retail brand - a systematic review of terms and definitions. International Journal of Retail and Distribution Management, 51 (5). pp. 653-673. Chen, Shaoyuan, Wang, Pengji, and Wood, Jacob (2024) Exploring the holistic nature of a multi-level retail brand: a scoping review. Journal of Product & Brand Management, 33 (5). pp. 561-575. Chen, Shaoyuan, Wang, Pengji, and Wood, Jacob (2024) Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies. International Journal of Retail and Distribution Management, 52 (4). pp. 477-492. Chen, Shaoyuan, Wang, Pengji, and Wood, Jacob (2025) Exploring the varying effects of chatbot service quality dimensions on customer intentions to switch service agents. Scientific Reports, 15 (1). 22559. |
| Date Deposited: | 29 May 2026 05:55 |
| FoR Codes: | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350608 Marketing theory @ 35% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3504 Commercial services > 350404 Retail @ 35% 46 INFORMATION AND COMPUTING SCIENCES > 4608 Human-centred computing > 460806 Human-computer interaction @ 30% |
| SEO Codes: | 22 INFORMATION AND COMMUNICATION SERVICES > 2204 Information systems, technologies and services > 220407 Human-computer interaction @ 30% 15 ECONOMIC FRAMEWORK > 1503 Management and productivity > 150303 Marketing @ 70% |
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