Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350608 Marketing theory"

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M

McCarthy, Breda, and Eagle, Lynne (2021) Winds of change: engaging with conflicting perspectives in renewable energy. In: Hay, Rachel, Eagle, Lynne, and Bhati, Abhishek, (eds.) Broadening Cultural Horizons in Social Marketing. Springer, Singapore, Singapore, pp. 3-28.

McCarthy, Breda (2016) Strategy, Marketing Plans and Small Organisations. Bookboon.com, Townsville, QLD, Australia.

R

Rundle-Thiele, Sharyn, David, Patricia, Willmott, Taylor, Pang, Bo, Eagle, Lynne, and Hay, Rachel (2019) Social marketing theory development goals: an agenda to drive change. Journal of Marketing Management, 35 (1-2). pp. 160-181.

S

Saleem, Muhammad Abid, Wasaya, Allah, and Zahra, Sadaf (2017) Determinants of frozen food purchase intentions: insights from a developing country. Indian Journal of Marketing, 47 (7). pp. 47-59.

Y

Yaseen, Asif, Saleem, Muhammad Abid, Zahra, Sadaf, and Israr, Muhammad (2018) Precursory effects on entrepreneurial behaviour in the Agri-food industry. Journal of Entrepreneurship in Emerging Economies, 10 (1). pp. 2-22.

This list was generated on Mon Oct 25 22:48:13 2021 AEST.