Items where Subject is "15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150504 Marketing Measurement"

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Arulkumar, S., and Desti, Kannaiah (2015) Predicting purchase intention of online consumers using discriminant analysis approach. European Journal of Business and Management, 7 (4). pp. 319-324.

Thirumaran, K., Dam, Minh Xuan, and Thirumaran, Carol Marie (2014) Integrating souvenirs with tourism development: Vietnam's challenges. Tourism Planning & Development, 11 (1). pp. 57-67.

Sharma, Bishnu, Raciti, Maria, O'Hara, Rebecca, Reinhard, Karin, and Davies, Fiona (2013) University students' perceived susceptibility to alcohol retail sales promotions. Journal of Consumer Marketing, 30 (3). pp. 283-294.

Conference Item

Mahony, Tracey, Myers, Trina, Low, David, and Eagle, Lynne (2018) If we post it they will come: a small business perspective of social media marketing. In: Proceedings of the Australasian Computer Science Week Multiconference. 21. From: ACSW'18: Australasian Computer Science Week Multiconference, 29 January - 2 February 2018, Brisbane, QLD, Australia.

Dillon, Roberto, and Cohen, Ori (2013) The evolution of business models in the video game industry. In: Proceedings of the International Conference on Managing the Asian Century. pp. 101-108. From: ICMAC 2013: International Conference on Managing the Asian Century, 11-13 July 2013, Singapore.

Athiyaman, Adee (2004) Modelling probabilistic aspects of brand recall: the case of internet purchases. In: Proceedings of the American Society of Business and Behavioural Sciences (ASBBS) (11) pp. 56-63. From: Eleventh Annual Meeting of the American Society of Business and Behavioural Sciences (ASBBS), 19-22 February 2004, Las Vegas, NV, USA.

This list was generated on Tue Oct 15 22:39:38 2019 AEST.