Integrating souvenirs with tourism development: Vietnam's challenges

Thirumaran, K., Dam, Minh Xuan, and Thirumaran, Carol Marie (2014) Integrating souvenirs with tourism development: Vietnam's challenges. Tourism Planning & Development, 11 (1). pp. 57-67.

[img] PDF (Published Version) - Published Version
Restricted to Repository staff only

View at Publisher Website:


The idea of destination development often emphasizes transport connectivity, hospitality services, infrastructure building, attractions facilities and promotions with an indicative measure of visitor arrivals. In contrast, we underline the importance of souvenirs corollary to tourism development if it is related to traditional crafts especially in emerging destinations. Souvenirs in tourism are a useful tool in promoting a tourist destination's image. However, in Vietnam's tourism landscape, souvenir development has not played a corresponding role of image creation and commercial enterprise. We examine the problems of adapting Vietnamese souvenirs for tourism using stakeholder analysis. Attention to souvenirs in Vietnam provides an opportunity to illustrate the nexus between tourism development trajectories, image-making and the intricacies involved in national representation.

Item ID: 29411
Item Type: Article (Research - C1)
ISSN: 2156-8324
Date Deposited: 09 Oct 2013 01:43
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150504 Marketing Measurement @ 50%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
Downloads: Total: 5
More Statistics

Actions (Repository Staff Only)

Item Control Page Item Control Page