Zahra, Sadaf, McCarthy, Breda, and Chaiechi, Taha (2022) Exploring Sustainable Meat Consumption Intentions in a Pakistani Collectivist Culture: Utilising the Theory of Planned Behaviour. In: Community Empowerment, Sustainable Cities, and Transformative Economies. pp. 417-436. From: BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability, 2-3 July 2021, Cairns, QLD, Australia.

Zahra, Sadaf, McCarthy, Breda, and Chaiechi, Taha (2022) Sustainable meat consumption intentions: conceptualisation, scale development and validation. British Food Journal, 124 (5). pp. 1659-1679.

Saleem, Muhammad Abid, Ali, Rao Akmal, Shah, Syed Noman Ali, Zahra, Sadaf, Hafeez, Muhammad Haroon, and Nguyen, Ninh (2021) Psychological Drivers of Alternative Fuel Vehicles' Adoption and Ecologically Responsible Use. Journal of Advanced Transportation, 2021. 9998056.

Zahra, Sadaf (2021) Sustainable meat consumption and consumer intentions: evidence from Pakistan - an emerging country. PhD thesis, James Cook University.

Zahra, Sadaf, McCarthy, Breda, and Chaiechi, Taha (2019) Does religiosity promote environmental values that underpin sustainable meat consumption? A study in the context of an emerging nation. In: Proceedings of the Australian & New Zealand Academy of Management Conference. 352. pp. 878-902. From: 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems, 3-6 December 2019, Cairns, QLD, Australia.