Li, Jing, Pearce, Philip L., Morrison, Alastair M., and Wu, Bihu (2016) Up in smoke? The impact of smog on risk perception and satisfaction of international tourists to Beijing. International Journal of Tourism Research, 18 (4). pp. 373-386.

Li, Jing, Pearce, Philip L., Wu, Bihu, and Morrison, Alastair M. (2015) The impact of smog on risk perception and satisfaction of international and domestic tourists in Beijing. Tourism Tribune, 30 (10). pp. 48-59.

Tang, Liang, Morrison, Alastair M., Lehto, Xinran Y., Kline, Sheryl, and Pearce, Philip L. (2009) Effectiveness criteria for icons as tourist attractions: a comparative study between the United States and China. Journal Travel & Tourism Marketing, 26 (3). pp. 284-302.

Pearce, Philip L., Morrison, Alastair M., and Moscardo, Gianna M. (2003) Individuals as tourist icons: a developmental and marketing analysis. Journal of Hospitality and Leisure Marketing, 10 (1-2). pp. 63-86.

Moscardo, Gianna, Pearce, Philip, and Morrison, Alastair (2001) Evaluating different bases for market segmentation: a comparison of geographic origin versus activity participation for generating tourist market segments. Journal of Travel and Tourism Marketing, 10 (1). pp. 29-49.

Morrison, Alastair, Woods, Babara, Pearce, Philip, Moscardo, Gianna, and Sung, Heidi H. (2000) Marketing to the visiting friends and relatives segment: an international analysis. Journal of Vacation Marketing, 6 (2). pp. 102-118.

Moscardo, Gianna, Pearce, Philip, Morrison, Alastair, Green, David, and O'Leary, Joseph T. (2000) Developing a typology for understanding visiting friends and relatives markets. Journal of Travel Research, 38 (3). pp. 251-259.