Effectiveness criteria for icons as tourist attractions: a comparative study between the United States and China

Tang, Liang, Morrison, Alastair M., Lehto, Xinran Y., Kline, Sheryl, and Pearce, Philip L. (2009) Effectiveness criteria for icons as tourist attractions: a comparative study between the United States and China. Journal Travel & Tourism Marketing, 26 (3). pp. 284-302.

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Abstract

As the application of human icons as tourist attractions continues to increase, there is a growing need to better understand how these famous individuals are used by destinations. Based on literature in several relevant fields, such as history, social science, and destination management, effectiveness criteria for icon attractions were analyzed in this study. Three 'lsituational" factors influencing the operation of icon attractions (culture, history, and government involvement) were included in these criteria. It also suggested that icon attractions can be evaluated from three aspects: characte~istics of icons, organization, and impacts. The applications of icon effectiveness criteria for tourist attractions in the United States and China were compared. The validity and practical value of the effectiveness criteria were demonstrated. Management implications in the utilization of icon attractions were derived.

Item ID: 8585
Item Type: Article (Research - C1)
ISSN: 1054-8408
Keywords: famous individuals; icon attractions; effectiveness criteria; comparative study
Date Deposited: 22 Feb 2010 23:52
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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