Noor, Nurhafihz, Aji, Hendy Mustiko, Tong, Ashley, Duong, Dang Thao Trang, and Zainol, Zahirah (2026) Halal lifestyle super apps: key service quality attributes from online reviews. Journal of Islamic Accounting and Business Research. (In Press)

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Abstract

Purpose - The advent of super apps aims to increase user convenience and service performance by consolidating various services into a unified platform. Despite the emergence of faith-based super apps, little is known about their key performance attributes valued by users. This study aims to identify the unique set of key service quality attributes of halal lifestyle super apps, grouped into two types: functional and experiential.

Design/methodology/approach - In total, 2,459 user comments gathered from a popular super app catering to the halal lifestyle market were analyzed using Leximancer.

Findings - Analysis revealed 11 key service quality themes of halal lifestyle super apps: “app,” “time,” “ads,” “premium,” “adhan,” “read,” “phone,” “useful,” “account” and “better,” with “thank” representing an outcome and indirect driver of halal lifestyle super app service quality. Faith-based needs such as accurate prayer times, reliable adhan notifications and Quran-related features were particularly salient within the functional-type attributes. Users generally had positive sentiments toward halal lifestyle super apps.

Practical implications - The findings enable lifestyle brand managers to design, develop and benchmark super apps for their halal markets based on the uncovered themes and the functional–experiential framework, ensuring both operational reliability and values-based alignment.

Originality/value - To the best of the authors’ knowledge, this study is among the first to explore the service quality of halal lifestyle super apps by analyzing actual user feedback using Leximancer. This paper defines halal lifestyle super apps and uncovers the combination of service quality dimensions applicable to the faith-based super app service environment. By linking general super app service quality features to faith-specific user expectations, this paper contributes to the literature on digital service quality and Islamic Marketing. This paper provides further managerial insights to design and benchmark super apps to meet the lifestyle needs of halal markets.

Item ID:	91096
Item Type:	Article (Research - C1)
ISSN:	1759-0825
Keywords:	Service quality, Halal lifestyle, Mobile app, Super app, Online reviews, Leximancer
Copyright Information:	© Nurhafihz Noor, Hendy Mustiko Aji, Ashley Tong, Dang Thao Trang Duong and Zahirah Zainol. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http:// creativecommons.org/licences/by/4.0
Date Deposited:	07 Apr 2026 01:03
FoR Codes:	46 INFORMATION AND COMPUTING SCIENCES > 4606 Distributed computing and systems software > 460608 Mobile computing @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350611 Service marketing @ 50%
SEO Codes:	22 INFORMATION AND COMMUNICATION SERVICES > 2204 Information systems, technologies and services > 220499 Information systems, technologies and services not elsewhere classified @ 50% 28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 50%
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