McPhail, Janelle, and Birch, Dawn (2004) Student's attitudes towards technology-enhanced learning resources for an introductory marketing course. In: Proceedings of ANZMAC 2004 Conference. From: ANZMAC 2004 Conference, 29 Nov -1 Dec, 2004, Wellington, New Zealand.

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Abstract

Marketing educators are faced with the challenge of embracing new technologies for developing learning tools and adopting teaching strategies that facilitate active learning. This study evaluates 291 undergraduate marketing students' attitudes toward technology enhanced learning resources provided on CD-ROM and a course homepage. Compatibility and study performance were main predictors of students' attitudes. Less than 20% of the students indicated that they have a negative attitude towards a shift from paper-based materials to a technology-enhanced learning environment. Based on the findings of this study, a transition phase that retains some print-based materials is strongly recommended.

Item ID:	8879
Item Type:	Conference Item (Research - E1)
ISBN:	978-0-475-12214-8
Keywords:	active learning; student attitudes; education technology; introductory marketing
Related URLs:	http://www.anzmac.org/
Date Deposited:	16 Mar 2010 01:32
FoR Codes:	13 EDUCATION > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy @ 100%
SEO Codes:	93 EDUCATION AND TRAINING > 9302 Teaching and Instruction > 930203 Teaching and Instruction Technologies @ 100%
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