Self-bias in collectivist Vietnamese in their native and foreign language
Winskel, Heather, and Bui, Nhu Quynh (2025) Self-bias in collectivist Vietnamese in their native and foreign language. Journal of Cultural Cognitive Science, 9 (2). pp. 213-224.
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Abstract
Information related to oneself is given higher processing priority compared to other social information. In Western cultures, a robust self-bias effect is typically found using the perceptual associative matching task. The current study investigated the self-bias effect in collectivist Vietnamese in both the native language, Vietnamese, and the foreign language, English, using the perceptual associative matching task with person labels (self, mother, other/stranger) paired with geometric shapes (circle, square, triangle). As Vietnam is a collectivist culture, it was predicted that there would be no significant difference in response times when responding to self- and mother-shape pairs. We found support for this prediction. There was some evidence that participants even prioritised mother in comparison to self-related stimuli, as the difference in response times between ‘mother minus self’ was less when the native language, Vietnamese, was used in comparison to the foreign language, English. Self-representation can be conceptualised as a dynamic system, rather than a fixed hierarchy, that is shaped by cultural context and to some extent by language.
| Item ID: | 88479 |
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| Item Type: | Article (Research - C1) |
| ISSN: | 2520-1018 |
| Keywords: | Native and foreign language, Perceptual matching task, Self-bias effect, Self-construal, Vietnamese |
| Copyright Information: | © The Author(s) 2025. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. |
| Date Deposited: | 29 Apr 2026 01:24 |
| FoR Codes: | 52 PSYCHOLOGY > 5204 Cognitive and computational psychology > 520405 Psycholinguistics (incl. speech production and comprehension) @ 100% |
| SEO Codes: | 13 CULTURE AND SOCIETY > 1302 Communication > 130202 Languages and linguistics @ 100% |
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