Noor, Nurhafihz, Zainol, Zahirah, and Tong, Ashley (2025) Environmentally Sustainable Tourist Behavior in ASEAN. In: Bhati, Abhishek Singh, Radomskaya, Valeriya, Wood, Jacob, and Josiassen, Alexander, (eds.) The Business of Low-Carbon Tourism: the case of the tropics. Routledge Advances in Business, Industry and Trade in the Tropics . Routledge, Abingdon, UK, pp. 171-189. (In Press)

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Abstract

Nurhafihz Noor, Zahirah Zainol, and Ashley Tong conduct a systematic literature review to identify key factors influencing environmentally sustainable tourist behavior in the ASEAN region. They categorize these factors into six areas—service, tourist, destination, social, stakeholder, and technology—and apply the Antecedents, Decisions, and Outcomes (ADO) framework to better understand the motivations driving responsible tourism behavior in the region. Based on their findings, the chapter offers three key initiatives: (1) promoting education and awareness campaigns to encourage environmentally sustainable behaviors, with a special focus on eco-friendly cultural practices; (2) encouraging the adoption of sustainable certifications and labels by businesses; and (3) advocating for revenue-sharing models, where a portion of proceeds supports local communities, with businesses being recognized and rewarded for their green achievements.

Item ID:	85922
Item Type:	Book Chapter (Research - B1)
ISBN:	9781032648064
Keywords:	ASEAN, systematic literature review, green tourism, sustainable tourism, environmentally friendly tourism
Copyright Information:	Published Version © 2026 selection and editorial matter, Bhati, Radomskaya, Wood, Josiassen; individual chapters, the contributors.
Date Deposited:	23 Jun 2025 23:27
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350601 Consumer behaviour @ 50%
SEO Codes:	28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 50% 11 COMMERCIAL SERVICES AND TOURISM > 1101 Environmentally sustainable commercial services and tourism > 110199 Environmentally sustainable commercial services and tourism not elsewhere classified @ 50%
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