Lewis, I., Nandavar, S., Rose, C., Watson, B., and Watson, A. (2024) Evaluating the effectiveness of brief anti-speeding messages disseminated within warning notices to driving offenders. Transportation Research Interdisciplinary Perspectives, 26. 101153.

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Abstract

Road safety messaging represents a long-standing strategy in efforts to reduce speeding, a behaviour which accounts for an estimated 30% of all road crashes on Australian roads. This study aimed to further examine the effectiveness of such a strategy via the use of a novel message medium that included anti-speeding messaging disseminated to speeding offenders via warning notices issued by a Start Government Transport agency. Informed by the Step approach to Message Design and Testing (SatMDT), survey content was devised to compare the effectiveness of the messages across various outcome measures including intentions to stay within the posted speed limit. A total of 219 speeding offenders completed the online survey. Overall, the results found some positive responses regarding Intervention condition participants' responses to the anti-speeding messaging featured within the warning notices. Among some of the key findings were that the Intervention condition participants reported relatively low levels of message rejection. Additionally, females responded more favourably to both messages than males. Collectively, the findings suggest that there is no harm in including such messages within warning notices providing such messages are concept-tested prior to use. Overall, the findings suggest this approach may represent a low-cost option for targeted message delivery.

Item ID:	85460
Item Type:	Article (Research - C1)
ISSN:	2590-1982
Copyright Information:	© 2024 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
Date Deposited:	13 May 2025 22:13
FoR Codes:	52 PSYCHOLOGY > 5205 Social and personality psychology > 520505 Social psychology @ 50% 44 HUMAN SOCIETY > 4402 Criminology > 440201 Causes and prevention of crime @ 25% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350604 Marketing communications @ 25%
SEO Codes:	27 TRANSPORT > 2703 Ground transport > 270311 Road safety @ 60% 23 LAW, POLITICS AND COMMUNITY SERVICES > 2304 Justice and the law > 230402 Crime prevention @ 40%
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