Fur babies, governance, and ability: Finding meaning in survey response rates

Pont, Suzie, Underdown, Michael, Hamilton, John R., Tee, Singwhat, and Maxwell, Stephen J. (2022) Fur babies, governance, and ability: Finding meaning in survey response rates. In: Proceedings of the 22nd International Conference on Electronic Business (22) pp. 643-646. From: ICEB 2022: 22nd International Conference on Electronic Business, 13-17 October 2022, Bangkok, Thailand.

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Abstract

We demonstrate that the use of visual cues in reminder emails can elicit increased response rates. Survey demographics and response rates were drawn from an ongoing survey being conducted within a not-for-profit organisation in Australia. The use of animals (“fur babies”) has an impact on the younger and older demographics and those without a university education. These ages and educationally limited cohorts are often seen as problematic to motivate to engage with surveys. For this study, the optimal time to elicit most responses was 12 weeks.


Item ID:	77654
Item Type:	Conference Item (Research - E1)
ISSN:	1683-0040
Keywords:	Demographic, survey period, survey reminder, visual cues
Related URLs:	Organisation
Date Deposited:	16 Feb 2023 03:25
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3599 Other commerce, management, tourism and services > 359999 Other commerce, management, tourism and services not elsewhere classified @ 40% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350799 Strategy, management and organisational behaviour not elsewhere classified @ 60%
SEO Codes:	28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 100%
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