Sarstedt, Marko, Ringle, Christian, Raithel, Sasha, and Gudergan, Siggi (2014) In Pursuit of Understanding What Drives Fan Satisfaction. Journal of Leisure Research, 46 (4). pp. 419-447.

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Abstract

With economic considerations exerting an ever-increasing influence on soccer club activities, fan satisfaction has become an essential focus for these organizations. Despite the relevance of this topic, the literature has paid little attention to the measurement of fan satisfaction. Based on a thorough literature review and an empirical study of soccer fans, this paper outlines the development of a formative measurement index for fan satisfaction. Using data from a second soccer fan sample, the proposed fan satisfaction (FANSAT) index is assessed and applied to predict attendance. The results of a partial least squares structural equation modeling analysis imply that aspects of the stadium, club management, and the fan-based support for the club are the most important determinants of fan satisfaction.

Item ID:	75398
Item Type:	Article (Research - C1)
ISSN:	2159-6417
Copyright Information:	© Copyright 2014 National Recreation and Park Association.
Date Deposited:	20 Jan 2023 01:48
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations) @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 50%
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