Luxury Tourism in Vietnam: A Political Economy Analysis

Xuan Minh, Dam, and Thirumaran, K. (2022) Luxury Tourism in Vietnam: A Political Economy Analysis. In: Kotur, Anupama S., and Dixit, Saurabh Kumar, (eds.) The Emerald Handbook of Luxury Management for Hospitality and Tourism. Emerald Publisher, Bingley, UK, pp. 83-100.

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Abstract

Luxury and communism are perceived to be ideologically incompatible values. Prior to the end of the Cold War, luxury tourism and socialist economies had an accommodating relationship and were rationalised at the national level for foreign exchange revenues, showcasing national development in some instances and finally promoting leisure and political education. However, contemporary scholarship on political ideology and luxury tourism is limited given changes in the political and tourism domain over the last two decades. The start of luxury travel and increasing private promotion in Vietnam comes at a time where the communist regime is hurriedly developing the economy at a breakneck speed. Key cities like Hanoi and Ho Chi Minh City have become the forefront of luxury travel for Vietnam. Luxury malls, fine dining and five-star hotel resorts have sprung over the years in tandem with Doi Moi (economic restructuring). Tourism literature has seldom ventured into regime politics and luxury tourism. Using a historical approach, the chapter traces the preamble of luxury tourism in the age of Vietnam’s modernity. A critical assessment of contemporary luxury tourism in Vietnam reveals a favourable relationship with socialist principles.

Item ID: 71375
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-83982-902-4
Keywords: Luxury tourism; communism; Vietnam; tourism development; economic restructuring; hospitality
Copyright Information: Copyright © 2022 by Emerald Publishing Limited
Date Deposited: 18 Sep 2022 23:35
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350805 Tourism resource appraisal @ 50%
44 HUMAN SOCIETY > 4407 Policy and administration > 440713 Tourism policy @ 25%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3599 Other commerce, management, tourism and services > 359999 Other commerce, management, tourism and services not elsewhere classified @ 25%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1199 Other commercial services and tourism > 119999 Other commercial services and tourism not elsewhere classified @ 100%
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