McCarthy, Breda, and Wang, Pengji (2022) Exploring the role of reef-friendly, edible packaging in reducing plastic pollution: proposition of a conceptual model explaining purchase intentions. In: Community Empowerment, Sustainable Cities, and Transformative Economies. pp. 377-394. From: BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability, 2-3 July 2021, Cairns, QLD, Australia.

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Abstract

The aim of this paper is to highlight the ways in which the sustainable packaging industry, in conjunction with consumers, can help to reduce environmental damage to fragile ecosystems. We discuss several theoretical models that have been widely used to explain behavourial change. The literature review suggests that lifestyle segmentation, and concepts from the extended theory of planned behaviour and adoption of innovation literature provide rich explanations for why individuals are likely to purchase and adopt novel forms of sustainable packaging. We propose a model identifying several factors that influence purchase intentions and further research is recommended with a focus on market segments defined by sustainable lifestyles.

Item ID:	70810
Item Type:	Conference Item (Research - E1)
ISBN:	978-981-16-5259-2
Keywords:	sustainable packaging; pro-environmental behaviour; lifestyle segmentation; spill-over effects.
Copyright Information:	Published Version: © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022. AAM may be made available after a 12 month embargo.
Date Deposited:	24 Jan 2022 22:06
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350601 Consumer behaviour @ 100%
SEO Codes:	28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280106 Expanding knowledge in commerce, management, tourism and services @ 100%
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