Travel Professors: a YouTube channel about tourism education & research
Tolkach, Denis, and Pratt, Stephen (2021) Travel Professors: a YouTube channel about tourism education & research. Journal of Hospitality, Leisure, Sport and Tourism Education, 28. 100307.
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Abstract
COVID-19 pandemic has had an immense impact on various aspects of life including tourism, education, and research. Educators increasingly engage with various online platforms transforming education, including YouTube. YouTube has been widely used for blended learning, online education, and for popularisation of research for several years prior to the COVID-19 outbreak. However, the use of YouTube in tourism academia has been lagging. One example is the Travel Professors YouTube channel (http://www.youtube.com/c/TravelProfessors). It provides short videos filmed on location about various tourism-related topics. It both aims to popularise tourism research and be a useful reference for in-class and online learning. The present paper provides a detailed analysis of this YouTube channel over four years combining descriptive statistics, content analysis of reviews, and the creators' reflection. Opportunities and challenges in utilising YouTube in tourism education are demonstrated. Suggestions and recommendations for tourism academics on becoming YouTube creators are provided.
| Item ID: | 70387 |
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| Item Type: | Article (Research - C1) |
| ISSN: | 1473-8376 |
| Keywords: | Communication technologies, e-learning, Education, Social media, Travel professors, YouTube |
| Copyright Information: | © 2021 Elsevier Ltd. All rights reserved. The Author Accepted Manuscript is made available under the CC-BY-NC-ND 4.0 license: https://creativecommons.org/licenses/by-nc-nd/4.0/. |
| Date Deposited: | 28 Jan 2022 06:47 |
| FoR Codes: | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350899 Tourism not elsewhere classified @ 80% 39 EDUCATION > 3901 Curriculum and pedagogy > 390103 Economics, business and management curriculum and pedagogy @ 20% |
| SEO Codes: | 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 80% 16 EDUCATION AND TRAINING > 1601 Learner and learning > 160102 Higher education @ 20% |
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