Vallack, Jocene (2018) Editorial for EJBRM volume 16 issue 2: special theme on the intuitive reader. Electronic Journal of Business Research Methods, 16 (2). p. 55.

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Abstract

[Extract] Right now, I am hearing a lot about how creativity should be used to enhance Science and Education, but not a lot of clarification about the phenomenon itself. In my experience, Business academics have always been ahead in this regard, perhaps because they are less daunted by risk and more likely to surrender to it. But what is this elusive creativity? I think that creativity is the process of synthesising everyday, lifeworld data by our unconscious minds. It begins without our conscious awareness, and brews until it is ready to break through the conscious barrier, into cognition. It visits us regularly, in our dreams and in our boardroom (bored room) doodles, but we don't usually pay heed. It always presents itself as an image or metaphor, and it comes without explanation or apparent invitation. Our conscious mind then has to interpret – to wrestle it to the ground in order to make sense of it all. We should welcome such a gift and accept it most graciously, however, because (to paraphrase Milton Erikson) your unconscious is smarter than you are.

Item ID:	65810
Item Type:	Article (Editorial)
ISSN:	1477-7029
Keywords:	Editorial, Intuitive Researcher
Copyright Information:	© ACPIL
Date Deposited:	28 Jan 2021 00:13
FoR Codes:	13 EDUCATION > 1399 Other Education > 139999 Education not elsewhere classified @ 100%
SEO Codes:	93 EDUCATION AND TRAINING > 9399 Other Education and Training > 939902 Education and Training Theory and Methodology @ 100%
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