Music and consumer behavior

North, Adrian C., Hargreaves, David J., and Krause, Amanda E. (2016) Music and consumer behavior. In: Hallam, Susan, Cross, Ian, and Thaut, Michael H., (eds.) Oxford handbook of music psychology:second edition. Oxford University Press, Oxford, United Kingdom, pp. 789-801.

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This chapter opens with a brief account of three meta-analyses of studies of the effects of background music, one of which looks specifically at its effects in retail settings. It next outlines the main theoretical explanations of these effects, namely the effects of music on physiological arousal, on the priming of certain thoughts and associations, and on its influence through its emotional effects. It also considers a fourth mechanism identified in some of the authors’ own recent research on the effects of the listener’s degree of dominance and control over the music. The remainder of the chapter is a brief review, largely based on the authors’ own work, of three main areas of research on music and consumer behavior, namely that on the perception of the commercial environment, on product choice and musical fit, and on the speed of activity and time perception.

Item ID: 65180
Item Type: Book Chapter (Research - B1)
ISBN: 978-0-19-872294-6
Keywords: background music, consumer behavior, emotion, dominance, control, time perception, store image, musical fit
Copyright Information: © Oxford University Press 2016
Date Deposited: 20 Jul 2021 23:19
FoR Codes: 52 PSYCHOLOGY > 5201 Applied and developmental psychology > 520104 Industrial and organisational psychology (incl. human factors) @ 100%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9501 Arts and Leisure > 950101 Music @ 30%
97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 70%
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