Promoting critical literacy: the case of promotional materials for burgers

Jacobs, George M., and Dillon, Denise (2019) Promoting critical literacy: the case of promotional materials for burgers. Ecolinguística: Revista brasileira de ecologia e linguagem, 5 (1). pp. 16-27.

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Abstract

This paper explains what critical literacy is, why it should be included in the teaching of languages, and how to include critical literacy in language education. An example of doing critical literacy is provided via a pilot study of a critical analysis of promotional materials for burgers, both burgers made from animals killed for their meat and burgers made from plant based ingredients. The burger analysis project is described in detail, including the texts and images analysed. Also, the authors offer suggestions on how to implement five pedagogic principles relevant to the learning of critical literacy and to education generally. These principles are: students should be active learners; students should have some input into what they study and how they study it; tasks should be doable for students yet involve some challenge; students should have opportunities to interact with peers and others; and learning should contribute to making the world a better place.

Item ID: 57124
Item Type: Article (Research - C1)
ISSN: 2447-7052
Keywords: critical literacy; plant based food; burgers; language teaching; critical discourse analysis
Additional Information:

This article is available Open Access via the publisher's website.

Date Deposited: 16 Jun 2020 22:55
FoR Codes: 13 EDUCATION > 1302 Curriculum and Pedagogy > 130204 English and Literacy Curriculum and Pedagogy (excl LOTE, ESL and TESOL) @ 80%
20 LANGUAGE, COMMUNICATION AND CULTURE > 2004 Linguistics > 200403 Discourse and Pragmatics @ 20%
SEO Codes: 93 EDUCATION AND TRAINING > 9302 Teaching and Instruction > 930201 Pedagogy @ 100%
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