Russo, Kerry, Low, David R., and Eagle, Lynne (2017) The death of the Digital Native. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. pp. 553-556. From: ANZMAC 2017: Australian and New Zealand Marketing Academy Conference: marketing for impact, 4-6 December 2017, Melbourne, VIC, Australia.

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Abstract

The arrival of the Digital Native in higher education was predestined to produce a hyper connected digital fluent student cohort. The Digital Native would navigate the digital learning environment with great ease and use technologies to create and reformulate knowledge. This study aims to identify the impact of the digital divide within business education and ascertain if a student's prior experience and socio-economic/socio-cultural positions influence digital fluency. Many researchers now acknowledge a digital divide is contributing to societal inequity. What influence is this divide having on business education and are graduates equipped with 21st century skills? Preliminary results indicate access to a school issued laptop in secondary schooling has not increased digital fluency. Business students in higher education may be a wired and hyper connected cohort but social medial engagement does not equate to digital fluency. The Digital Native has not arrived.

Item ID:	52357
Item Type:	Conference Item (Research - E1)
ISSN:	1447-3275
Keywords:	digital fluency, digital divide, Digital Native
Date Deposited:	28 Feb 2018 00:59
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified @ 100%
SEO Codes:	93 EDUCATION AND TRAINING > 9302 Teaching and Instruction > 930203 Teaching and Instruction Technologies @ 100%
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