Pattinson, Hugh M., and Low, David R. (2011) Next generation collaborative information platforms. In: Pattinson, Hugh M., and Low, David R., (eds.) E-Novation for Competitive Advantage in Collaborative Globization, Technologoes for Emerging E-Business Strategies. Advances in E-Business Research . Business Science Reference, Hershey, PA, USA, pp. 253-273.

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Abstract

Current new and next generation e-novation collaborative platforms are explored through a "Day-In-The-Life-Of" scenario in 2020 based on key semantic concepts drawn from chapters within the E-Novation book. Key themes for an emerging e-novation collaborative platform include: triple convergence (before and after), Web 3.0/4.0 – the Web is a brain, redefined collaborative communication, virtual/augmented reality, service-dominant logic (SDL), marketing and innovation, open-source creation, development and distribution, digital branding, CRM redefined, complexity and SMEs, e-novation office, e-novation curriculum, social graphing e-novation, and sustainability platforms and innovation. These themes are discussed both in relation to the current new collaborative platform and how they may develop from 2010-2020. E-novation will be the innovation and marketing social and business service.

Item ID:	21207
Item Type:	Book Chapter (Research - B1)
ISBN:	978-1-60566-394-4
Keywords:	e-novation, e-commerce
Related URLs:	Publisher
Date Deposited:	24 May 2013 04:13
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150505 Marketing Research Methodology @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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