It's all about 'I': Gen Ys and neoliberal discourse in 'new times'
Alloway, Nola, and Dalley-Trim, Leanne (2009) It's all about 'I': Gen Ys and neoliberal discourse in 'new times'. Youth Studies Australia, 28 (1). pp. 51-56.
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An Australian Research Council (ARC) project that focused on how young people see gender and geography influencing their future life plans raised questions about how Generation Ys engage with, and take up, neoliberal discourse. This paper uses data collected as part of the ARC project to explore these questions. It highlights the power and pervasiveness of neoliberal discourse in these 'new times', and the 'willingness' of Gen Ys to embrace neoliberalism and its imperative of individualisation.
|Item Type:||Article (Refereed Research - C1)|
|Keywords:||Gen Y; neoliberalism; individualism|
|Date Deposited:||15 Apr 2010 01:56|
|FoR Codes:||13 EDUCATION > 1399 Other Education > 139999 Education not elsewhere classified @ 100%|
|SEO Codes:||93 EDUCATION AND TRAINING > 9399 Other Education and Training > 939999 Education and Training not elsewhere classified @ 100%|
|Citation Count from Scopus||