Publications by: Gabriel Ogunmokun

Also publishes as (Gabriel O. Ogunmokun)

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Number of items: 9.

Rose, Janelle, and Ogunmokun, Gabriel (2013) Utilization of self-service banking technologies: a study of the variables differentiating the level of usage among the mature age consumer market in Australia. International Journal of Business, Humanities and Technology, 3 (3). pp. 63-69.

Ogunmokun, Gabriel, Tripolitano, Daniel, and Rose, Janelle (2012) An examination of firms environmental marketing practices, sustainability and business performance. International Journal of Humanities and Social Science, 2 (3). pp. 49-53.

Rose, Janelle, and Ogunmokun, Gabriel (2010) Relationship between cognitive age and technology readiness: an exploratory analysis of mature consumers. In: Proceedings of ANZMAC Annual Conference 2010. From: ANZMAC 2010 Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2010, Christchurch, New Zealand.

Ogunmokun, Gabriel O., Kasuma, Hariman, and Rose, Janelle (2010) A study of the strategic marketing practices influencing the performance of retail pharmacies in the Australian health industry. In: Proceedings of 4th Biennial Conference of the Academy of World Business, Marketing and Management Development (4), pp. 569-577. From: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development, 12 - 15 July 2010, Oulu, Finland.

Rose, Janelle , and Ogunmokun, Gabriel (2008) Improving usage of self-service banking technologies among mature consumers. In: Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development (3), pp. 157-165. From: 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development, 14-17 July 2008, Rio de Janeiro, Brazil.

Ogunmokun, Gabriel O., Tang, Chen, and Rose, Janelle D. (2008) Strategic marketing planning practices and business performance: an examination of small and medium sized business organizations in Singapore. In: Proceedings of the 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development (3), pp. 474-485. From: 3rd Biennial Conference of the Academy of World Business, Marketing and Management Development, 14-17 July 2008, Rio de Janeiro, Brazil.

Ogunmokun, Gabriel, Chin, Iris, and McPhail, Janelle (2005) A discriminant analysis of the managers perceptions of the value of marketing research and its effect on business performance. International Journal of Management, 22 (1). pp. 32-40.

Ogunmokun, Gabriel, Chin, Iris, and McPhail, Janelle (2004) Marketing research practices and company performance. In: Proceedings of 2004 Inaugural Academy of World Business, Marketing and Management Development Conference, pp. 946-958. From: 2004 Inaugural Academy of World Business, Marketing and Management Development Conference, 13-16 July, 2004, Gold Coast, QLD, Australia.

Ogunmokun, Gabriel, McPhail, Janelle, and Chin, Iris (2003) Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low levels of business performance. In: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, pp. 1617-1624. From: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003, 1-3 December 2003, Adelaide, SA, Australia.

This list was generated on Sat Oct 21 16:31:15 2017 AEST.